Apple held its "Awe Dropping" event on Tuesday, unveiling the iPhone 17 series, new Apple Watches, and updated AirPods Pro 3.
The launch included the standard iPhone 17, the new ultra-thin iPhone 17 Air, and the iPhone 17 Pro and Pro Max models, alongside refreshed Apple Watch 11, Apple Watch Ultra 3, Apple Watch SE 3, and the AirPods Pro 3.
The iPhone 17 Air, Apple's thinnest smartphone ever at 5.6mm, was the standout announcement. It features a single 48MP rear camera, a polished titanium frame, and is powered by the new A19 processor. It is available in black, silver, gold, and a new light blue finish, with a starting price of $999.
The standard iPhone 17 features a larger 6.3-inch display with a fast refresh rate, 256GB of base storage, dual 48MP rear cameras, and an upgraded front camera, priced at $799.
The iPhone 17 Pro and Pro Max models received a significant design refresh, including a new camera bar spanning the top third of the device and a switch from titanium to aluminum frames for improved heat dissipation. Both models feature 48MP telephoto cameras, a new A19 Pro chipset, and improved battery life, with prices of $1,099 and $1,199 respectively.
The Apple Watch 11 introduced new health features, including blood pressure monitoring and a new sleep score tool, with a battery life of 24 hours and 5G connectivity. The Apple Watch SE 3 also received the sleep score feature and an always-on display
The Apple Watch Ultra 3 extended its battery life to 42 hours and added satellite messaging capabilities.
The AirPods Pro 3 feature improved audio quality, active noise cancellation, translation features, fitness tracking sensors, and a new, smaller charging case.
Apple has expanded its eSIM-only iPhone 17 lineup to include new countries, marking a significant shift from previous models.
The iPhone 17, iPhone 17 Pro, and iPhone 17 Pro Max will be eSIM-only in Bahrain, Canada, Guam, Japan, Kuwait, Mexico, Oman, Qatar, Saudi Arabia, the United Arab Emirates, the United States, and the U.S. Virgin Islands, with the iPhone Air being eSIM-only globally, including in China.
The eSIM-only models in these countries eliminate the physical SIM card tray, allowing Apple to increase battery capacity, particularly in the Pro models, which gain up to two additional hours of video playback.
This expansion includes Canada and Mexico for the first time, alongside a broader rollout in the Middle East and Asia.
In contrast, the iPhone 17 series will still feature a nano-SIM card tray alongside eSIM support in regions like Europe, Australia, New Zealand, Singapore, South Korea, and India.
In China, the standard iPhone 17 models support nano-SIM cards only, while the iPhone Air model is eSIM-only.