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MS NOW: Far-left Cable Channel MSNBC Rebrands In NBCUniversal Spinoff Versant
August 18, 2025
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Far-left cable news channel MSNBC is rebranding to My Source News Opinion World, or MS NOW, as part of its spinoff from NBCUniversal into a new publicly traded company called Versant, a move confirmed by multiple sources on August 18, 2025.

This change, which includes dropping the iconic peacock logo, is driven by NBCUniversal's decision to retain the peacock symbol for its own family of brands, necessitating a new, independent identity for the network. The rebranding is expected to be unveiled later this year, coinciding with the completion of the Versant spinoff, and will be accompanied by a significant marketing campaign.

The new name, MS NOW, stands for My Source for News, Opinion, and the World, reflecting the network's mission to be a destination for breaking news and opinion journalism. The change is a direct result of the separation from NBC News, which will now be a standalone entity under NBCUniversal, and aims to establish MSNBC as an independent news organization.

The spinoff, announced by Comcast in November 2024, will transfer ownership of MSNBC, CNBC, USA Network, Oxygen, E!, SYFY, and the Golf Channel to the new company, Versant, led by CEO Mark Lazarus. The transaction is expected to be finalized by the end of 2025.

As part of the spinoff, USA Network's sports programming will merge with Golf Channel under a new brand, USA Sports. CNBC will retain its name, citing its original meaning as the "Consumer News and Business Channel," but will also receive a new logo.

MSNBC was originally founded in 1996 as a joint venture between Microsoft and NBC, with the "MS" in its name derived from Microsoft. It has since turned into a far-left media echo chamber often smearing conservative and right-wing in its opinion and news programming.

The far-left network has used the peacock logo associated with NBC for nearly three decades. Microsoft sold its stake in the joint venture with NBC in 2005, and the website in 2012, but the name was retained. The decision to rebrand now stems from the need to create a distinct identity separate from NBCUniversal.

A significant challenge for the rebrand is the current state of the web domain msnow.com, which is registered in South Korea and currently hosts a one-page site about Korean snowmobiles, raising questions about the network's future online home  Social media handles for @msnow are also inactive or taken by unrelated accounts.

In a memo, MSNBC president Rebecca Kutler told staffers that as part of the transition, NBCUniversal decided that MSNBC needed “a new, separate identity.”

Kutler added that the rebrand won’t affect MSNBC’s coverage. “The future of our success is not tied to remaining within the NBC family and using the peacock as part of our identity,” she wrote. “While our name will be changing, who we are and what we do will not.”

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"Dear husband"

A Dubai princess took to social media to announce she's divorcing her husband who's worth $40B.

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2 Dead In Manchester Synagogue Car Ramming And Stabbing Attack

Jihad al-Shamie, 35, a British citizen of Syrian descent, drove his car into pedestrians outside the Heaton Park Hebrew Congregation Synagogue in Crumpsall on Thursday, at about at 09:31 a.m. local time, during Yom Kippur services, before stabbing bystanders. He was shot dead by police at the scene after a seven-minute response time, with Greater Manchester Police (GMP) confirming the incident was a terrorist attack.

Two people, Adrian Daulby, 53, and Melvin Cravitz, 66, were killed, and three others sustained serious injuries, including one who was stabbed and another struck by the vehicle. One of the deceased could have been accidentally shot by police, according to a Chief Constable.

GMP confirmed the attack was a terrorist incident, with al-Shamie being the sole attacker. He was shot dead after attempting to enter the synagogue, but was prevented from gaining access by security staff and worshippers, including Rabbi Daniel Walker, who was commended for his actions. A suspicious device he was wearing was assessed and found not to be viable.

Al-Shamie, who entered the UK as a child and was granted British citizenship in 2006, was identified through a photo verified by the BBC and video footage from the scene. He was wearing a vest that appeared to be an explosive device, which was later confirmed to be non-viable. Three suspects—two men in their 30s and a woman in her 60s—were arrested on suspicion of terrorism-related offenses.

Al-Shamie was on bail following an arrest on suspicion of rape, a fact confirmed by multiple police sources and media outlets. No previous referrals to the Prevent counterterrorism program were made for the attacker.

Prime Minister Sir Keir Starmer condemned the attack, stating the suspect "attacked Jews because they are Jews" and vowed to increase police presence at synagogues across the UK to ensure the safety of the Jewish community. He returned early from a summit in Denmark to address the situation and visited an unnamed synagogue.

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US Air Force Establishes MQ-9 Reaper Drone Unit In South Korea

The U.S. Air Force has reactivated the 431st Expeditionary Reconnaissance Squadron at Kunsan Air Base in South Korea, marking the first permanent deployment of MQ-9A Reaper drones on the Korean Peninsula.

The MQ-9 Reaper, a turboprop-powered unmanned aerial vehicle, has a range exceeding 2,575 kilometers(km) and can remain airborne for over 24 hours, enabling extended ISR missions. It is capable of carrying AGM-114 Hellfire missiles and GBU-54 laser-guided bombs for combat roles.

The unit, which was originally formed in 1943 as the 431st Fighter Squadron during World War II, was reactivated on Sept. 28,, to serve as a tenant unit under the 8th Fighter Wing, known as “the Wolf Pack.” Commanded by Lt. Col. Douglas J. Slater, the squadron is tasked with enhancing intelligence, surveillance, and reconnaissance (ISR) capabilities across the Indo-Pacific theater, supporting U.S.-South Korea alliance priorities.

The 431st Expeditionary Reconnaissance Squadron is the first permanent MQ-9 Reaper unit stationed in South Korea, replacing previous rotational deployments of the drone. The activation signifies a strategic shift to maintain a persistent aerial surveillance presence in the region.

The squadron’s location at Kunsan Air Base allows it to monitor North Korea, the Yellow Sea, and areas extending into eastern China, including major cities like Beijing and Shanghai Its reach also covers the East China Sea and Taiwan, approximately 1,287 km away.

The 431st was first activated in 1943 in Australia, flying P-38 Lightning fighters as bomber escorts in the Pacific Theater during World War II. It later relocated to Seoul in 1945 before being deactivated in 1949. It was reactivated in 1952 as an air defense squadron and later served as a test and evaluation unit for the F-111 Aardvark until its inactivation in 1992.

The reactivation comes alongside other strategic moves, including the relocation of 31 F-16 fighter jets from Kunsan to Osan Air Base, closer to the Demilitarized Zone, to form a “super squadron” and increase combat readiness.

The U.S. military has not disclosed the number of Reapers or personnel assigned to the squadron, citing security concerns. The unit’s activation underscores the U.S. commitment to regional security amid rising tensions and North Korea’s continued missile testing.

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Israel Pays US Influencers $7K Per Post To Promote Zionist Propaganda: FARA Report

Newly filed documents under the U.S. Foreign Agents Registration Act (FARA) reveal that Israel’s government has launched a covert influence campaign, codenamed the "Esther Project," through a firm called Bridges Partners LLC, paying American social media influencers up to $7,000 per post to promote pro-Israel content on platforms like TikTok and Instagram from June to November 2025.

The campaign, managed by a German division of the global PR firm Havas, is part of a broader $150 million foreign influence budget secured by Israeli Foreign Minister Gideon Sa’ar in late 2024, aimed at countering a significant decline in U.S. public support for Israel, particularly among younger Republicans.

Prime Minister Benjamin Netanyahu publicly acknowledged the strategy during a meeting with influencers in New York, stating, “We have to fight back. How do we fight back? Our influencers.”

The "Esther Project" has a total budget of $900,000, allocated from June to November 2025, with payments covering influencer recruitment, concept development, content production, and agency costs. Of this, approximately $552,946 was earmarked for direct influencer payments between June and September, based on projected 75 to 90 posts. The average payout per post is estimated between $6,143 and $7,373.

The campaign is being rolled out in phases, with three to six influencers onboarded at a time, each expected to produce 25 to 30 pieces of content monthly.

Bridges Partners, owned by Israeli consultants Uri Steinberg and Yair Levi, has enlisted a former IDF spokesperson, Nadav Shtrauchler, for the project and is using legal counsel from Pillsbury Winthrop Shaw Pittman, a firm previously linked to the controversial Israeli spyware company NSO Group. The firm has also partnered with Israeli content creators and U.S.-based marketing agencies.

The campaign’s name, "Esther Project," draws a parallel to "Project Esther," a controversial Heritage Foundation proposal to label pro-Palestinian activists as terrorists and justify their deportation and job loss, though no direct link has been confirmed.

This influencer campaign is one component of a larger, multi-million-dollar effort by Israel to dominate U.S. digital discourse. This includes a separate $1.5 million-per-month contract with Brad Parscale, a former Trump campaign strategist, to use AI-driven tools like MarketBrew and GPT-based chatbots to generate thousands of pro-Israel content variations.

While the FARA filings do not disclose the names of individual influencers, several participants were photographed at the September 26, 2025, meeting with Netanyahu in New York. These include Lizzy Savetsky, Ari Acker, Zach Sage Fox, Miriam Ezagui, and Joyce Chabb, all known for pro-Israel content on Instagram and TikTok. The identities of the other influencers involved in the campaign remain undisclosed in the public records.

The campaign is part of Israel’s declared "eighth front" in its current conflict, emphasizing the strategic importance of social media in shaping global narratives. The $150 million budget represents a 20-fold increase over previous hasbara (public diplomacy) spending, reflecting a significant escalation in Israel’s global communications strategy.

The use of FARA-registered firms like Bridges Partners and Havas underscores the formal, though covert, nature of the operation. The campaign coincides with a broader shift in U.S. public opinion, with recent polls indicating that Americans now sympathize more with Palestinians than Israelis for the first time in 26 years.

The campaign has sparked controversy, with Israeli critics accusing the influencers of prioritizing self-promotion over solidarity with hostage families who were also in New York during Netanyahu’s meeting.

American critics on social media slam the influencers for prioritizing Israel over their country, with many Christians pointing out that the Israel Defense Force(IDF) is currently committing genocide in Gaza, and that the state of Israel promotes LGBTQ, abortion and other degenerate policies antithetical to the cause of the American conservative movement.

Here are some of the paid influencers and groups

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AICyYdYDG9Rtrdmf5rYp1mBTUcD5E7b3LdY1LB9hl6lnRq5e_LSiFtVSKmFmgbAMIZMRgm0awDMG_0zohclFR-8XdspngC7kufEq6U_l1yr_-KqMSYpfxTHvf8ZcbWOpShEly3Y5VCcnL3ymrP4QPSFh-78h1n_3DB2KPbfVJt_iV80p3rIBuVZGuGBqnJ-FVuQXOJ3s2wvbDDqyJ0CE60RUuBaCJVImfYk29SfR=w1280
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