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Brave's New Goggles Tool, Rerank Lets Users Customize Search Results
January 25, 2025
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Brave Search has introduced a new feature Thursday, called Rerank, which allows users to customize search rankings by boosting or removing domains from search results, giving them full control over their search experience. This feature is powered by Goggles, a technology that enables users to create, apply, and share custom filters to change the way results are ranked.

“Rerank enables users to easily adjust search results according to their preferences, explicitly, while being in full control. No opaque personalization is done by unknown algorithms, as Rerank puts users in charge of their search experience,” said Arjaldo Karaj, VP, Brave Search.

The Rerank feature appears as a separate panel on the right side of the search page, summarizing search results for a given search term and allowing users to upvote or downvote certain websites to tune their search results.

To use the tool on a search results page, click the Rerank icon on the top right, and simply thumbs up or down a domain to increase or decrease its presence or absence respectively in your results.

For users who wish to switch between pre-made reranking configurations, default Goggles can be applied by navigating to the Goggles tab alongside Images, Videos, and News tabs on the search results page (SERP).

"Use of Rerank will not change domain presence or ranking for other users or on Brave Search as a whole—Rerank only applies for the users who choose to use the feature, and only on that user’s device," Brave wrote in a blog announcing the tool. "Rerank does not track users, and modifications can be cleared at any time in the search settings."

Goggles, the technology behind Rerank, was first introduced to Brave Search in June 2022, and it gives users the ability to create and share custom filters, such as “News from the left” or “Tech blogs”, to counter any intrinsic biases in the algorithm.

Brave Search is a privacy-oriented search engine that uses a personal web index to create search results, and it does not profile its users or use opaque personalization algorithms, making it a unique alternative to other search engines.

Rerank is available to Brave Search users for free.

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Two days ago I was contacted by a high-ranking employee of the French Government. After determining this person’s position and proximity to the French couple, I have deemed the information they gave me to be credible enough to share publicly in the event that something happens. 

In short, this person claims that the Macrons have executed upon and paid for my assassination. Yes, you read that correctly. More specifically, that the green light was given to a small team in National Gendamarie Intervention Group. I am told there is one Israeli that is on this assasination squad and the plans were formalized. 

Again, this person provided concrete proof that they are well placed within the French government apparatus. 

Further to this point, this person claims that Charlie Kirk’s assassin trained with the French legion 13th brigade with multi-state involvement. 

Journalist Xavier Poussard’s life is also at risk. This is deadly serious. The head of state of France apparently wants us both dead and has authorized professional units to carry this out. 

I ask that every person RETWEET and share this. 

I do not know who in the American government can be trusted, since this source claims our leaders are aware. But I have more specific information which is definitively verifiable, should they care to reach out to me. 

To the brave official in France who did this because they were so moved by the evil of Charlie’s public execution to risk their own life— May God bless you. Truly. 

Let all be revealed.

Owens connected the assassination plot to the murder of Kirk, asserting that the killer trained with the French 13th Legion Brigade and that the attack was intended to distract from her investigative podcast series, Becoming Brigitte, which questioned Brigitte Macron’s gender identity.

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