Social media platform X has officially launched Custom Timelines, a feature allowing users to pin specific interest-based feeds directly to their home screen, alongside a Snooze Topics tool for temporary content suppression.
Announced by Head of Product Nikita Bier on Tuesday, and rolled out globally on iOS on Wednesday, these updates represent a major shift from a "one-size-fits-all" algorithmic approach to user-directed curation.
The Custom Timelines feature enables users to create dedicated spaces for over 75 distinct topics, ranging from broad categories like finance and sports to niche communities such as DeFi or robotics.
Powered by Grok AI, the system parses posts in real-time to categorize content with high precision, combining this understanding with the platform’s existing personalization algorithms to tailor each feed to individual user behavior.
Users can pin these topics to their home tab, creating new tabs alongside the standard Following and For You feeds, effectively decentralizing the traditional home experience into multiple personalized information hubs.
In conjunction with Custom Timelines, X introduced a Snooze Topics tool designed to help users manage the volume of specific subjects in their For You tab. This feature allows Premium subscribers to temporarily suppress topics—such as politics or sports—for 24 hours or longer if the content becomes repetitive or irrelevant. Bier described the tool as a way to "crank up or turn down the slop" in users' daily digital diets, providing a mechanism to mute subjects without blocking individual accounts.
Initially, these features are available exclusively to X Premium subscribers. Custom Timelines launched on iOS with support for Android and Web versions currently in the final stages of testing. The Snooze Topics feature is rolling out to Premium users on both iOS and Web platforms. There are currently no official announcements regarding the eventual availability of these features for free users.
Bier on Wednesday, also announced the platform will be deprecating the Communities feature due to "declining usage."
"XChat now supports joinable links for groupchats," Bier announced. "Create a public link & share direct to Timeline. With support for 350 members per chat (and growing), Groupchat Links are the fastest way to bring people together on X... Due to declining usage, we're deprecating X Communities on May 6. To migrate your Community's members, pin your groupchat link so people can join it over the next 2 weeks."