X officially launched X Money in the United States on Monday, transforming the social media platform into a financial hub for Premium and Premium+ subscribers.
The service offers interest-bearing deposit accounts with up to 6% annual percentage yield (APY), instant peer-to-peer payments, and a customizable metal Visa debit card featuring 3% cashback and no foreign transaction fees, with Apple Pay and Google Pay integrations. Premium+ subscribers automatically qualify for the top APY rate, while Premium tier users reach 6% upon setting up qualifying direct deposits.
X Money is powered by Cross River Bank, an FDIC-member institution that holds user deposits. While standard coverage applies to the first $250,000, eligible users can access the X Cash Sweep Program, which distributes funds across multiple partner banks to provide aggregate FDIC insurance coverage of up to $10 million.
The rollout of X Money utilizes a "peer-activation" mechanism where receiving a payment can trigger account access, aiming to leverage X's existing social graph for rapid adoption. There is currently no support for cryptocurrencies like Bitcoin or stablecoin.
Access is currently limited to verified users in 41 U.S. states and the District of Columbia, excluding New York and Massachusetts where X Payments LLC's money transmitter license applications are pending. Worldwide rollout will follow later subject to regulatory approvals.
CEO Elon Musk has long stated his goal of turning X into an everything app, a Western equivalent of China’s WeChat—a single platform combining social media, messaging, video, and consumer finance. By offering yield and embedded payment rails, X aims to keep user capital and activity inside its ecosystem rather than relying on third-party banking apps.
Monday's launch represents a return to Musk's original online banking venture. In 1999, he co-founded X.com, an early online bank that subsequently merged with Confinity to become PayPal. Reacquiring the X.com domain and launching financial services under the "X" brand completes a decades-long ambition to build a central hub for digital money movement.