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Hegseth Warns Of 'Iminent' China Threat In Shangri-La Dialogue Speech
June 02, 2025
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U.S. Defense Secretary Pete Hegseth delivered a strong warning at the 2025 Shangri-La Dialogue in Singapore, emphasizing that the threat posed by China to Taiwan is "real and could be imminent" and that the U.S. will not allow China to invade Taiwan under President Trump's watch. Hegseth's speech also called for increased defense spending by U.S. allies in the Indo-Pacific region and highlighted the U.S. commitment to the region's security.

Hegseth stated that China poses a significant and imminent threat to Taiwan, warning that any attempt by China to conquer Taiwan by force "would result in devastating consequences for the Indo-Pacific and the world."

He reaffirmed that the U.S. does not seek conflict with China but is prepared to deter any aggressive actions. "We do not seek to dominate or strangle China, but we will not be pushed out of this critical region, and we will not let our allies and partners be subordinated and intimidated" 

The secretary urged Asian allies to increase their defense spending, suggesting that European allies should focus more on their own continent's security, allowing the U.S. to focus on the Indo-Pacific. "NATO members are pledging to spend 5 percent of their GDP on defense, even Germany. So it doesn't make sense for countries in Europe to do that while key allies in Asia spend less on defense in the face of an even more formidable threat, not to mention North Korea."

Hegseth said the U.S. is urging Eurpean allies to share more of the defenmse burden on their front, so America can focus on the Chinese threat.

"We're pushing our allies in Europe to own more of their own security — to invest in their defense, things that are long overdue," he said.

He emphasized the U.S. commitment to the Indo-Pacific region, stating, "America is proud to be back in the Indo-Pacific, and we're here to stay" 

Notably, China's Defense Minister Dong Jun did not attend the Shangri-La Dialogue, and Beijing sent only an academic delegation, signaling a diplomatic snub.

In response to Hegseth's remarks, China accused the U.S. of being the "biggest troublemaker" for regional peace and stability.

Taiwan is a self-governing democratic island that China claims as its territory. Beijing has vowed to "reunify" with Taiwan, by force if necessary, and has increased military and political pressure on the island.

China has stepped up military activities around Taiwan, including increasing the intensity of war games and conducting drills that simulate an invasion. President Xi Jinping has set a 2027 deadline for the Chinese military to be prepared for possible action against Taiwan.

The potential for a Chinese invasion of Taiwan is a significant concern for regional stability. Many countries in Asia fear the instability and economic disruption that could result from such a conflict.

Hegseth's speech underscored the U.S. commitment to the Indo-Pacific region and its determination to deter Chinese aggression against Taiwan. The absence of China's defense minister and the strong language used by Hegseth highlight the growing tensions between the two powers and the critical role of regional allies in maintaining security.

 

Here is the full speech by Hegseth.

Well, good morning.  It is great to be in Singapore.

And Bastian, thank you very much for your warm welcome.  The Shangri-La Dialogue is an important forum for bringing together defense leaders from across the Indo-Pacific and the world.  And I want to thank IISS for hosting us this morning.

As was mentioned, I'm certainly proud to be back into the Indo-Pacific for the second time as the Secretary of Defense.  And I'm going to keep coming back, and back, and back again. You're stuck with me.

But it's not just me.  America is proud to be back in the Indo-Pacific — and we're here to stay. The United States is an Indo-Pacific nation.  We have been since the earliest days of our Republic.  We will continue to be an Indo-Pacific nation — with Indo-Pacific interests — for generations to come.

And under President Trump's leadership, the United States is committed to achieving peace through strength. That starts with deterring aggression around the world and here in the Indo-Pacific, here in our priority theater, here with you — our allies and our partners.  The United States stands ready to work with any country that is willing to step up and preserve the global and regional peace that we all hold dear.

Your presence here today sends a strong message about our shared purpose, our shared commitment to peace, our shared dedication to a free and open Indo-Pacific.

So, this morning, I'd like to share the U.S. Defense Department's vision for the Indo-Pacific.

You see, my job is to create and maintain decision space for President Trump, not to purport to make decisions on his behalf. And in doing that I'm joined today by two great military leaders from the United States military.

Our Chairman of the Joint Chiefs, Dan "Raisin" Cane, is here with me, a great partner, who understand how to take a global look, globally integrate American interests and American power, regionally and internationally.

And of course we're joined by our Indo-Pacific Commander, Admiral Sam Paparo, America's fighting general in the Pacific.  Admiral, thanks for being here.

It is our job, the three of us and the entire Defense Department, to keep our military strong and create options.

President Trump was elected to apply America first on the world stage. You know, getting a chance to watch him first hand in the Oval Office and around the world, the world is incredibly fortunate to have an American president with the combination of being a peace seeker and a strong leader. President Trump has the unique ability to make possible things that seem impossible, moving the Overton window. He is the ultimate deal maker.

And to that end from day one, President Trump gave me a clear mission at the Defense Department: achieve peace through strength. To accomplish this mission, our overriding objectives have been equally clear: restore the warrior ethos, rebuild our military, and reestablish deterrence.

And it starts with the warrior ethos. All of us in this profession of arms understand that humans are far more important than hardware.

So, we're focused on lethality, meritocracy, accountability, standards, readiness, and warfighting.  We respect human nature, hard training, and the lessons of history. Our combat formations will be trained and skilled. Our standards will be high and unwavering.  If you can do the job, you'll be in our formation.  If you can't, you are not.  Color blind.  Gender neutral. Merit-based.  It's as simple as that.

That is restoring the warrior ethos, and our troops, in America, are responding to it.  Morale, recruiting, retention, readiness, training, capabilities, all rapidly increasing thanks to President Trump's back-to-basics approach.

Our second priority is rebuilding the military. We're equipping American warfighters with the most advanced capabilities so that we remain the strongest and most lethal fighting force in the world.  

President Trump is spending — for the first time ever — over $1 trillion next year to do this.  A 13 percent increase in American defense spending.  The Golden Dome for America, our new sixth generation fighter — the F-47, our new stealth bomber —the B-21, new submarines, destroyers, hypersonics, drones, you name it.  It's all part of it.  The best military equipment in the world.

We're reviving our defense industrial base and investing in our shipyards. We're rapidly fielding emerging technologies that will help us remain the world leader for generations to come. We are stronger — yet more agile — than ever before.

When our opponents know that our military is armed with the most capable weapons systems, wielded by skilled warriors with the will to prevail, they are less likely to challenge us on the battlefield — which is the point.

This leads to the third objective which is reestablishing deterrence.  Across four years of deferred maintenance under the Biden administration, the world saw, unfortunately, a feckless and weak America. An invasion of 21 million illegals on our southern border, Russian aggression in Ukraine after what had happened under the previous Democratic administration in 2014 in Crimea. Islamist terror on October 7th in Israel. A humiliating and deadly retreat in Afghanistan.  An enriched and emboldened Iran.  A Chinese spy balloon flying over our country.  And a Secretary of Defense that was AWOL for a week. That ends now.  Not anymore.

We are re-establishing deterrence around the world, but credible deterrence starts at home, like our historic Golden Dome for America. And it starts at our borders. Border security for us, and for all of you, is national security. So we have surged troops to our Southern border and we'll have 100% operational control of there soon enough. We spent two decades patrolling other borders. It's time to prioritize the defense of our own.

We're also increasing security in the Western Hemisphere and taking back the Panama Canal from malign Chinese influence.  It is key terrain, after all. China did not build that canal. We did.  And we will not allow China to weaponize it or control it.  Deterrence starts in our own backyard.

But beyond our borders, and beyond our neighborhood, we are reorienting toward deterring aggression by Communist China. We'll talk a little bit more about that in a minute.

But elsewhere — and around the world — we are engaging with, enabling, and empowering our allies. Sometimes with tough love, but love nonetheless. We're pushing our allies in Europe to own more of their own security — to invest in their defense, things that are long overdue.  

We still believe that the "N" in NATO stands for North Atlantic and that our European allies should maximize their comparative advantage on the continent.  And thanks to President Trump, they are stepping up.  An alliance cannot be ironclad if in reality or perception it is seen as one-sided.

That is changing and that is very important. And as our allies share the burden, we can increase our focus on the Indo-Pacific, our priority theater.

You see, here in the Indo-Pacific, our futures are bound together. The prosperity and security of the American people are linked to those of your people. We share your vision of peace and stability, of prosperity and security.

And we are here to stay.

And as a matter of fact, we are here this morning, and somebody else isn't.

But for a generation, the United States ignored this region. We became distracted by open-ended wars, regime change, and nation building. I had a front row seat as a soldier in Iraq and Afghanistan. These costly diversions lacked clearly defined goals and were not tied to vital and core American interests.

President Trump is changing that. We are not making the same mistakes. Not this generation and not now.  We are done with that approach. We're focused on delivering for the American people, on safeguarding their security, on protecting their economic interests, and on using common sense to preserve peace in the Indo-Pacific.

You know, standing here in Singapore, I think this approach aligns quite well with the pragmatic style of Singapore's legendary Prime Minister, Lee Kwan Yew. Across three decades, he built this country into one of the world's most important hubs of finance and innovation.

Like the late-Prime Minister, President Trump's approach is grounded in common sense and national interests, built on a willingness to work with others while respecting mutual self-interest, and informed by an understanding of military strength but shaped by a preference for engaging on the basis of commerce and sovereignty — not war.

These two historic men share a willingness to challenge old ways of doing things that no longer make sense. We refuse to accept any paradigm that makes conflict inevitable.

As President Trump said in Riyadh, in an historic speech in Saudi Arabia, America does not have or seek permanent enemies.  Under President Trump's leadership, we are applying this common sense approach to defense here in the Indo-Pacific and throughout the world.

And we believe the results speak for themselves. President Trump is leading European allies to step up in their own defense, as I mentioned. He is striking new, fairer trade deals that protect Americans while providing a lasting and secure basis for commerce. Not to mention resilient, anti-fragile, and reliable supply chains for our and your defense needs.  He's also rebalancing security and defense arrangements with key allies in the region.

This enables all of us to benefit from the peace and stability that comes with a lasting and strong American presence here in the Indo-Pacific. These benefits, they only multiply when our allies and partners are also strong.

As President Trump also said in Riyadh, the United States is not interested in the moralistic and preachy approach to foreign policy of the past.

We are not here to pressure other countries to embrace or adopt policies or ideologies. We are not here to preach to you about climate change or cultural issues.  We're not here to impose our will on you. We're all sovereign nations. We should be able to choose the future we want to build. We respect you, your traditions, and your militaries. And we want to work with you where our shared interests align for peace and prosperity.

On this sure foundation of mutual interests and common sense, we will build and strengthen our defense partnerships to preserve peace and increase prosperity.

But a threat gathers. As we all know, strength and security underpin peace and enable prosperity.  And our common sense approach to achieving security — achieving peace through strength — requires seeing things crystal clearly. It requires confronting obvious truth about the threats we face in the Indo-Pacific.  And requires meeting those threats with a very real sense of urgency.

So, before we get to those hard truths, and to make sure for our friends in the press our words are not misconstrued as they so often are, let me begin by saying, we do not seek conflict with Communist China. We will not instigate nor seek to subjugate or humiliate.  President Trump and the American people have an immense respect for the Chinese people and their civilization.  But we will not be pushed out of this critical region.  And we will not let our allies and partners be subordinated and intimidated.

China seeks to become a hegemonic power in Asia. No doubt.  It hopes to dominate and control too many parts of this vibrant and vital region.  Through its massive military build-up and growing willingness to use military force to achieve its goals, including grey zone tactics and hybrid warfare, China has demonstrated that it wants to fundamentally alter the region's status quo.

We cannot look away, and we cannot ignore it.  China's behavior towards its neighbors and the world is a wake-up call.  And an urgent one.

China uses its vast and sophisticated cyber capabilities to steal technology and attack critical infrastructure— in your countries and in the United States, as well. These actions not only compromise our countries, but endanger the lives of our citizens.

In the South China Sea, China harasses its neighbors – many of which are here in the room today.  China seeks to intimidate you in your own waters.  We've all seen the videos and pictures of water cannons, and ship-to-ship collisions, and illegal boardings at sea. We're also seeing the illegal seizing and militarizing of lands in the South China Sea.

These actions reveal a lack of respect for neighbors and they challenge sovereignty, freedom of navigation, and overflight.  We are watching very closely China's destabilizing actions. And any unilateral attempt to change the status quo in the South China Sea and the First Island Chain by force or coercion is unacceptable.

Every day you see it. China's military harasses Taiwan. These activities have been paired with China's rapid military modernization and buildup – including huge investments in nuclear weapons, hypersonics, and amphibious assault capabilities.

It has to be clear to all that Beijing is credibly preparing to potentially use military force to alter the balance of power in the Indo-Pacific. We know.  It's public that Xi has ordered his military to be capable of invading Taiwan by 2027. The PLA is building the military needed to do it.  Training for it every day. And rehearsing for the real deal.  Admiral Paparo has spoken very clearly about this on multiple occasions.  

Again, to be clear: any attempt by Communist China to conquer Taiwan by force would result in devastating consequences for the Indo-Pacific and the world. There's no reason to sugarcoat it. The threat China poses is real.

And it could be imminent.  We hope not.  But it certainly could be.

Facing these threats, we know that many countries are tempted by the idea of seeking both economic cooperation with China and defense cooperation with the United States.  Now that is a geographic necessity for many.  But beware the leverage that the CCP seeks with that entanglement.  Economic dependence on China only deepens their malign influence and complicates our defense decision space during times of tension.

Nobody knows what China will ultimately do, but they are preparing. And therefore we must be ready as well.  

Urgency and vigilance is our only option at the Department of Defense with our allies, because the United States, especially under President Trump, does not seek war. We do not seek to dominate or strangle China. To encircle or provoke.  We do not seek regime change, nor will we instigate or disrespect a proud and historic culture. We will be ready, but we will not be reckless.  Instead, we seek peace. But we must ensure that China cannot dominate us — or our allies and partners. Maintaining the status quo requires strength.  That's just a rational, common sense goal that all should be able to live with.

President Trump has also said that Communist China will not invade Taiwan on his watch. So, our goal is to prevent war, to make the costs too high, and peace the only option. And we will do this with a strong shield of deterrence, forged together with you – America's great allies and defense partners. Together, we will show what it means to execute peace through strength. In many ways seen and unseen.  Overt and covert.

But if deterrence fails, and if called upon by my Commander in Chief, we are prepared to do what the Department of Defense does best – fight and win — decisively.

And as I've said many times before, and it's important for this room to hear today, and all the world — America First certainly does not mean America alone. Especially alongside so many of our allies, model allies like Poland, Israel, and the Gulf States, the Baltic States.  And it does not mean ignoring the world.

As you have all seen President Trump is committed to a lasting and durable peace in Ukraine.  And with an unwavering commitment to ensure Iran never has nuclear weapons. He seeks a strong and verifiable negotiated deal.  The other option is regional war, or worse. 

As we shift our focus to this region, and as Europe steps up and takes greater ownership for its own security, President Trump and I will be counting on you, on this room – our allies and partners – to be force multipliers for peace alongside the United States.

We ask — and indeed, we insist — that our allies and partners do their part on defense. Sometimes, that means having uncomfortable and tough conversations. Partners owe to it to each other to be honest and to be realistic. As many of you have been with me in the past few days and I with you.  This is the essence of a pragmatic, common sense defense policy.

But you will also see that we are — and will remain — loyal to our allies and partners. The military-to-military relationship between many of our countries goes back decades, and in some cases, centuries.  In fact, the only way to ensure lasting alliances and partnerships is to make sure that each side does its part and sees the benefit.

We will stand with you and work alongside you to deter Chinese aggression. Each day, together, creating more and more dilemmas and complications should China want to act.  Should they decide to overturn the status quo.  More dilemmas, more complications, more questions, more concerns, more variables, more reasons to say, "it's not worth it."

No one should doubt America's commitment to our Indo-Pacific allies and partners.  We will continue to wrap our arms around our friends and find new ways to work together — not only our treaty allies here, but also our key defense partners in ASEAN and across the Indo-Pacific.

For example, look no further than to our growing defense relationship with India, where we pass new milestones by the day—from shared ventures of our defense industries to the increased operational coordination and interoperability between our two militaries.

I urge all our allies and partners to seize this moment with us.  Our defense spending must reflect the dangers and threats that we face today. Because deterrence doesn't come on the cheap, just ask the American taxpayer.

Time is of the essence. We must step up and move out with urgency.

And it's hard to believe, a little bit, after some trips to Europe that I'm saying this this – but thanks to President Trump Asian allies should look to countries in Europe as a new-found example. NATO members are pledging to spend 5% of their GDP on defense, even Germany.  So it doesn't make sense for countries in Europe to do that while key allies in Asia spend less on defense in the face of an even more formidable threat, not to mention North Korea.

Ultimately, a strong, resolute, and capable network of allies and partners is our key strategic advantage. China envies what we have together. And it sees what we can collectively bring to bear on defense. But it's up to all of us to ensure that we live up to that potential by investing. U.S. allies in the Indo-Pacific can, and should, quickly upgrade their own defenses.

President Trump said it himself last month in Riyadh – and will never hesitate to wield American power swiftly and decisively if necessary.

That is re-establishing deterrence.

So, we're doing this here in the Indo-Pacific in three distinct ways, and forgive me as I go into a little bit of detail: First, by improving our forward force posture, second, by helping allies and partners strengthen their defense capabilities, and third by rebuilding defense industrial bases.

So first, the Department of Defense is prioritizing forward-postured, combat credible forces in the Western Pacific to deter by denial along the first and second island chains.  In my first trip to the Indo-Pacific in March, I traveled to the Philippines to meet with President Marcos and Secretary of National Defense Teodoro.  While there we announced our commitment to deploy more advanced U.S. military capabilities to the Philippines.

We announced the inaugural overseas deployment of NMESIS, a U.S. Marine Corps mobile anti-ship missile system, to the Philippines. The 3rd Marine Littoral Regiment – one of the U.S. military's most capable and lethal formations – exercised NMESIS along with our Philippine allies.  Together we deployed the system to the Batanes Islands on the Luzon Strait between the Philippines and Taiwan. This enhanced our interoperability and improved our readiness on cutting-edge platforms where we need them, and when we need them.

We also announced that U.S. Special Operations Forces and Philippine Marines are training together on complex landing scenarios in the Batanes Islands. This demonstrates that our forces can conduct high-end operations in the most challenging of environments.

I also had a chance to visit Tokyo and meet with Prime Minister Ishiba and Defense Minister Nakatani. We announced that we're upgrading U.S. Forces Japan headquarters.  This is about warfighting and deterrence – as well as common sense. Upgrading USFJ demonstrates the significant work of the U.S.-Japan Alliance as it evolves to emerging threats. It also reflects the progress the Alliance has made towards improving interoperability and strengthening Japan's capabilities.

And, this summer, the U.S. Army has plans to conduct its first live-fire test of its Mid-Range Capability system in Australia. This will be the first time that system is fired west of the International Date Line, the first time it's been tested on foreign soil. Deployments like this represent a commitment to the region, and there are many more planned.

On the home front, Golden Dome for America will protect the U.S. homeland against a catastrophic missile attack by adversaries.  It will strengthen missile defenses for the U.S. homeland as we look for ways to improve regional missile defenses right here in the Indo-Pacific.  

We're also using regional integrated air and missile defense. And we're deploying several key missile defense technologies and data-sharing partnerships with Japan and Australia. Leveraging America's best-in-class technologies to strengthen regional air and missile defense architectures.

Second, we're supporting allies and partners as they strengthen their own defense capabilities and capacity. We want to empower you – as partners, not dependents – to work more capably with the United States. 

We're working to rapidly deliver the kinds of off-the-shelf, innovative, autonomous systems for which the American defense industry is renowned. It's why the Department partnered with U.S. industry to launch the Maritime Security Consortium.  This consortium will build and sustain maritime domain awareness to deliver real operational effects by employing unmanned aircrafts and vessels. These capabilities, delivered quickly and at a lower cost, give a cutting edge advantage into the hands of our warfighters and of our defense partners in Southeast Asia.

A critical part of working with our partners is increasing interoperability – learning how to sail, fly, and fight as one. This year's BALIKATAN exercise in the Philippines was the largest-ever.  In the South China Sea, we continue to conduct regular maritime activities alongside Australia, Japan, and the Philippines.  We're also expanding our security partnership with India through robust military exercises like TIGER TRIUMPH.  And we're also amplifying cooperation within the Quad and other multilateral frameworks. Within the Quad we are also leading an initiative called the Indo-Pacific Logistics Network, enabling Quad partners to leverage shared logistics capabilities in the Indo-Pacific. You know, they say, rookies talk strategy, pros talk logistics.

And we're grateful for the opportunity to train with all our allies in the region in other exercises like TALISMAN SABRE with Australia and COBRA GOLD in Thailand. These exercises enhance our lethality while improving our readiness to respond at a moment's notice. And that was certainly put into practice last March with the Thai military in response to the earthquake there.

Flying, and sailing, and operating together in peacetime ensures we are prepared for the unexpected. 

And third, we are revitalizing our defense industrial bases and reallocating resources toward the most lethal and effective capabilities.  We are doing this because success of the warfighters requires it.

It's one thing for an adversary to see multinational forces operating together in exercises.  It's another thing entirely for that same country to see an integrated defense industrial base supporting those forces and standing ready to keep them in the fight.

That's why we're pleased to endorse the Partnership for Indo-Pacific Industrial Resilience, also known as PIPIR — a U.S.-initiated multilateral forum of 14 allies and partners working with industry, capital providers, and key non-governmental stakeholders, to strengthen industrial resilience, expand our capacity, and accelerate deliveries.

So today, I'm proud to announce the first PIPIR projects.

The first project plans to establish repair capability and capacity for P-8 radar systems in Australia.  It will also enable Indo-Pacific allies and partners operating the aircraft, including New Zealand and the Republic of Korea, to repair aircraft within the region rather than relying on single repair sources in the continental United States.

The second is a project that will develop standards for small unmanned aerial systems across the Indo-Pacific, identifying secure sources of production for their critical components, and increasing global supply chain resilience for these essential systems.

Similarly, we are working through our Regional Sustainment Framework to do things like expand existing contracts for U.S Army Watercraft repair.  The goal of this initiative is to bring in more providers and expand existing repair capability more broadly across the Indo-Pacific.

We'll also use our allies' world-class ship repair capabilities to enhance the U.S. Navy's operational effectiveness to save taxpayers money.

These moves will strengthen regional resiliency by increasing access to repair capabilities in theater and reducing dependency on far away supply chains. 

We're deepening our cooperation with Australia's Guided Weapons and Explosive Ordnance enterprise with historic momentum and purpose.  This work secures our technological edge and makes our munitions supply chains resilient.

In the last two months, we've reached an agreement for Australia to produce 155 millimeter ammunition and to assemble Guided Multiple Launch Rocket Systems, or GMLRS. These steps enhance our readiness and facilitate upgrades to our collective defense industrial base.

And we're working with India to co-produce equipment needed to deter aggression.  And this includes negotiating an agreement to bring our industrial bases ever closer.  Last month, we held our first-ever U.S.-India industry-government experts exchange to produce and field state-of-the-art autonomous systems as part of the U.S.-India Autonomous Systems Industry Alliance.

So, across the board, the United States, our allies, and our partners have made great progress in these — and many other — areas towards achieving peace through strength.  But we have to move quickly and we have no time to waste.

So, as I conclude, it is with sage leadership, and strategic vision, and a sense of urgency that Lee Kwan Yew turned Singapore into one of the world's great success stories. Many call it the "Singapore Miracle." That's what common sense policies can achieve.  And that's precisely what President Trump's vision is all about.

President Trump is a leader of peace, a man of peace, a force for peace.  And together, we will achieve that peace through strength. Reestablishing deterrence. Sharing our burdens. Multiplying our strengths.  Reinforcing our great alliances. Respecting our cultures.  Not starting wars, but preventing them. And building a better future for our nations, for our mutual benefit.

During my last visit to the Indo-Pacific, I watched oil seep out from the wreckage of USS ARIZONA at Pearl Harbor.  I saw the rows of crosses marking the graves of over 17,000 American soldiers at the Manila American Cemetery in the Philippines.  And I had the chance to walk the black sandy beaches of Iwo Jima.

In these hallowed places you can't help but immediately feel connected to the past — to the warriors who went before us.  They gave their all for me, for men and women they never knew, for freedom and for peace.  So, as we mark 80 years since the end of World War II, we owe it to today's warriors, to our citizens — as we put our citizens first and you put your citizens first.  We owe it to them, to our children and our grandchildren, to preserve this peace.
 
The motto of my first platoon, first one I led, was: "Those who long for peace, must prepare for war."  And that's exactly what we're doing.  We are preparing for war in order to deter war — to achieve peace through strength.  And we look out in this room and we look to you — to our allies and to our partners — to join us in this important work.

Our time is now.  The threats we face will not wait.  And nor can we.
 
Thank you and Godspeed.

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Trump Weighs In On Sydney Sweeney, Amid Far-left Hysteria Over American Eagle, Dunkin' Donuts Ads

President Donald Trump praised the American Eagle advertisement campaign featuring actress Sydney Sweeney, stating she is a registered Republican and calling the ad "the HOTTEST ad out there" in a Truth Social post Monday. He highlighted other figures and brands he associates with "woke" messaging, including pop singer Taylor Swift, and Jaguar and Bud Light, claiming their ad campaigns were disastrous and led to massive financial losses.

The American Eagle ad, launched July 23, features Sweeney in a denim campaign with the tagline “Sydney Sweeney Has Great Jeans,” playing on the homophone “jeans” and “genes.” In the ad, Sweeney says, “Genes are passed down from parents to offspring, often determining traits like hair color, personality, and even eye color. My jeans are blue,” as the camera highlights her blue eyes.

The ad’s controversy led to a 20%+ surge in American Eagle’s stock, reversing a prior slump, with shares up 17-23% by mid-afternoon. American Eagle defended the campaign, stating on Instagram, “‘Sydney Sweeney Has Great Jeans’ is and always was about the jeans. Her jeans. Her story.” Sweeney has not publicly commented on the backlash or her voter registration.

The ad sparked 'woke' far-left hysteria, with some critics alleging the ad promotes eugenics or white supremacist undertones due to its focus on Sweeney’s blonde hair and blue eyes, while supporters, including Trump, celebrated it as a pushback against “woke” culture which promotes abortion, ugly and fat women.

Supporters like Vice President JD Vance and Senator Ted Cruz mocked critics, with Vance joking on the Ruthless podcast, “My political advice to the Democrats is continue to tell everybody who thinks Sydney Sweeney is attractive is a Nazi.” The campaign’s viral nature boosted American Eagle’s visibility, with Google Trends showing peak search interest in over 20 years, though its impact on sales remains unclear pending upcoming earnings reports.

Trump’s endorsement came after reports, that Sweeney registered as a Republican in Monroe County, Florida, in June 2024, around the time she purchased a $13.5 million home in the Florida Keys. He expressed delight upon learning this, saying on Sunday, to reporters in Pennsylvania, “She’s a registered Republican? Oh, now I love her ad… You’d be surprised how many people are Republicans.”

The President used the ad's success to argue against what he described as "woke" corporate messaging, contrasting it with the perceived failures of other brands. He criticized Jaguar for a "stupid, and seriously WOKE advertisement" from 2024, which he claimed led to the resignation of its CEO, Adrian Mardell, and caused "absolute turmoil" within the company He also referenced Bud Light's 2023 partnership with transgender influencer Dylan Mulvaney, asserting that the campaign "went Woke and essentially destroyed, in a short campaign, the Company," resulting in "BILLIONS OF DOLLARS SO FOOLISHLY LOST"

"Sydney Sweeney, a registered Republican, has the 'HOTTEST' ad out there," Trump wrote on Truth Social. "It’s for American Eagle, and the jeans are 'flying of the shelves.' Go get ‘em Sydney! On the other side of the ledger, Jaguar did a stupid, and seriously WOKE advertisement, THAT IS A TOTAL DISASTER! The CEO just resigned in disgrace, and the company is in absolute turmoil. Who wants to buy a Jaguar after looking at that disgraceful ad. Shouldn’t they have learned a lesson from Bud Lite, which went Woke and essentially destroyed, in a short campaign, the Company. The market cap destruction has been unprecedented, with BILLIONS OF DOLLARS SO FOOLISHLY LOST. Or just look at Woke singer Taylor Swift. Ever since I alerted the world as to what she was by saying on TRUTH that I can’t stand her (HATE!). She was booed out of the Super Bowl and became, NO LONGER HOT. The tide has seriously turned — Being WOKE is for losers, being Republican is what you want to be. Thank you for your attention to this matter!"

Swift was booed at the Super Bowl last year while attending the game to support her boyfriend, Kansas City Chiefs tight end Travis Kelce against the Eagles. Some fans booed when she was shown on the Jumbotron, while Trump who also attended was met with a roaring applause.

 

 
Dunkin' Donuts Ad Controversy

Meanwhile Dunkin’ Donuts is also facing 'woke' far-left backlash for a new advertisement featuring actor Gavin Casalegno, which has reignited a cultural debate following the controversy surrounding Sydney Sweeney’s American Eagle ad.

The ad, released on July 29, sparked criticism for its use of the term "genetics" in reference to Casalegno’s tan, drawing immediate comparisons to the previous controversy and leading to accusations of promoting racial or eugenic ideals.

The 35-second commercial promotes the chain’s Golden Hour Refresher drink and features Casalegno, known for his role in "The Summer I Turned Pretty," attributing his "golden" tan to his "genetics" and jokingly calling himself the "King of Summer."  The ad has been widely criticized by far-leftists on social media platforms like TikTok and X. Critics have linked the ad’s language to the ongoing debate over the American Eagle campaign, with some accusing Dunkin’ of capitalizing on the controversy.

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NS-34: Blue Origin New Shepard Launches 6 Tourists To Suborbital Space

Blue Origin New Shepard launched its NS-34 mission from the company's West Texas spaceport at 1243 UTC on Aug, sending six individuals to suborbital space above the Kármán line(100 kilometers).

The passengers include crypto billionaire Justin Sun, 34, Indian-born American real estate investor and adventurer Arvinder (Arvi) Singh Bahal; Turkish businessman and photographer Gökhan Erdem; Deborah Martorell, a journalist and meteorologist from Puerto Rico; Englishman Lionel Pitchford, who has run an orphanage in Nepal for three decades; and American entrepreneur James (J.D.) Russell.

"It was an honor to see so many nations represented on our flight today,” Blue Origin's Phil Joyce, senior vice president, New Shepard, said in a postflight statement. "The view of our fragile planet from space has a unifying effect on all who witness it, and I am always eager to see how our astronauts use this experience for the benefit of Earth."

During the 10 to 12 minutes mission, the six passengers experience a few minutes of weightlessness above the Kármán line.

Sun who founded the blockchain platform Tron, anonymously won a $28 million auction in June 2021, for a seat aboard the first-ever crewed flight of New Shepard. A scheduling conflict kept him from joining that landmark flight, which took place on July 20, 2021 — the 52nd anniversary of the Apollo 11 moon landing. The passengers that day were Blue Origin CEO Jeff Bezos, his brother Mark, aviation pioneer Wally Funk and Dutch student Oliver Daemen.

All six NS-34 passengers were spaceflight rookies except Russell, who flew on Blue Origin's NS-28 mission in November 2024.

NS-34 was the 14th human spaceflight to date for New Shepard, which is a reusable rocket booster-crew capsule combo. The propulsion module or booster comes back to Earth for a vertical, powered touchdown like those performed by SpaceX's Falcon 9 rockets(though not as capable as the Falcon 9), and the crew capsule lands softly under parachutes.

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