Israel and especially Prime Minister Benjamin Netanyahu have faced growing criticisms in the U.S. and across the west, from many traditional supporters of the Jewish nation.
Over the weekend, President Donald Trump's special envoy Steve Witkoff blamed Israel for the lack of progress on talks to end the war in Gaza. And Trump has reportedly soured on Netanyahu over his attempts to manipulate administration officials and push the U.S. into bombing Iran's nuclear facilities.
Until now, Israel has enjoyed overwhelming support among the American right. But that has changed recently, as wariness over wars in the middle east grows. Many Americans blame the Jewish nation and its powerful lobby the American Israel Public Affairs Committee(AIPAC) for dragging America into unnecessary wars in that region which have caused Muslim resentment towards the U.S.
Criticisms of Israel and Jewish control of American institutions of power, had only been prevalent among the dissident right and the far-left in western countries.
But such criticisms have now become mainstream, with the viral meme, 'The Great Noticing,' which references growing number of people becoming aware of the corruption and blackmail tactics against American politicians used by pro-Israel operatives in the U.S.
As the death toll rises in Gaza and Israel refuses to stop bombing the strip, Netanyahu has faced accusations of committing genocide against Palestinians, with many former pro-Israel conservatives condemning the Israeli leader.
Viral pro-Palestinian content on TikTok, X, Instagram and other platforms, popular personalities like social media stars and podcasters Candace Owens, Joe Rogan, Dave Smith, Andrew Tate, Myron Gaines, Nick Fuentes and fashion and Hip Hop mogul Ye among others, have all contributed to mainstreaming what are known online as 'The Great Noticing,' and JQ (or Jewish question).
Ye's recent viral and controversial song 'Heil Hitler,' has been shared hundreds of thousands of times on X, Instagram, TikTok and others, and racked up tens of millions of views.
Recent polls in the U.S. show that for the first time in recent history, more people have negative views of Israel, especially among under 40-year-olds.
