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Meta To Replace Fact-Checkers With X-style Community Notes: Mark Zuckerberg Promises Less Censorship
January 07, 2025
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Meta CEO Mark Zuckerberg announced Tuesday, he intends to end the company's widely discredited fact-checking system on Facebook, Instagram, and Threads, citing a desire to restore free expression on the platforms. The platforms, he said, will instead adopt the crowdsourced community notes system used by X.

"We’re going to get back to our roots and focus on reducing mistakes, simplifying our policies and restoring free expression on our platforms," Zuckerberg said in a video posted Tuesday morning. "More specifically, we’re going to get rid of fact-checkers and replace them with Community Notes similar to X, starting in the U.S."

Meta will lift restrictions on certain topics, such as immigration and gender, that are considered part of mainstream discourse. The company will also move its content moderation teams from left-wing state of California to Texas, where there is less concern about bias.

This decision comes as Donald Trump is set to take office, and Zuckerberg has expressed his intention to work with the President-elect's administration to push back against governments that are trying to censor American companies. Joel Kaplan, Meta’s new chief global affairs officer and a prominent Republican, will play a key role in this effort.

Trump has been a vocal critic of Big Tech's biased fact-checking and has accused social media platforms of censoring conservative voices, and his administration is expected to work closely with Meta on these issues.

Kaplan, joined Fox News Channel’s "Fox & Friends" Tuesday to discuss the changes.

"This is a great opportunity for us to reset the balance in favor of free expression. As Mark says in that video, what we're doing is we're getting back to our roots and free expression," Kaplan told Fox News.

Meta’s third-party fact-checking program was put in place after the 2016 election and had been used to "manage content" and misinformation on its platforms, largely due to "political pressure," executives said, but admitted the system has "gone too far."

"We went to independent, third-party fact-checkers," Kaplan said. "It has become clear there is too much political bias in what they choose to fact-check because, basically, they get to fact-check whatever they see on the platform."

"Instead of going to some so-called expert, it instead relies on the community and the people on the platform to provide their own commentary to something that they’ve read," Kaplan explained, noting that if a note gets support from "the broadest cross-section of users," that note can be attached to the content for others to see. 

"We think that’s a much better approach rather than relying on so-called experts who bring their own biases into the program," he said.

Kaplan also told Fox News that Meta is changing some of its own content moderation rules, especially those that they feel are "too restrictive and not allowing enough discourse around sensitive topics like immigration, trans issues and gender."

"We want to make sure that discourse can happen freely on the platform without fear of censorship," Kaplan said. "We have the power to change the rules and make them more supportive of free expression. And we’re not just changing the rules, we are actually changing how we enforce the rules."

Kaplan said Meta currently uses automated systems, which he said make "too many mistakes" and removes content "that doesn’t even violate our standards." He also said there are certain things Meta will continue to moderate, like posts relating to terrorism, illegal drugs and child sexual exploitation.

But as for the timing of the changes, Kaplan said the company has "a real opportunity now."

"We have a new administration coming in that is far from pressuring companies to censor and [is more] a huge supporter of free expression," Kaplan said, referring to the incoming Trump administration. "It gets us back to the values that Mark founded the company on."

Last year, Zuckerberg sent a letter to the House Judiciary Committee in which he admitted that he felt pressure from the Joe Biden administration, particularly with regard to COVID content, and even items like satire and humor. 

"The thing is, as American companies, when other governments around the world that don’t have our tradition or our First Amendment, when they see the United States government pressuring U.S. companies to take down content, it is just open season then for those governments to put more pressure [on their companies]," Kaplan explained. "We do think it is a real opportunity to work with the Trump administration and to work on free expression at home."

Kaplan also said Meta sees "opportunities for partnership" with the Trump administration, not only on issues of free expression but also in "promoting American business and America’s technological edge." 

"Those are issues of great importance to Meta and our sector," Kaplan told Fox News. "And we’re excited to work with the Trump administration to advance those goals."

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Rocket Lab's Electron rocket lifted off from Launch Complex 1, Pad B on New Zealand’s Māhia Peninsula at 0410 UTC on Aug. 5, deploying the QPS-SAR-12 satellite (nicknamed Kushinada-I), into a planned 575 kilometers circular Earth orbit. The 'The Harvest Goddess Thrives' mission marked Rocket Lab's fifth dedicated launch for the Japanese Earth-imaging company iQPS (Institute for Q-shu Pioneers of Space, Inc.) and the 69th overall Electron flight.

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"The data gathered by QPS-SAR constellation has the potential to revolutionize industries and reshape the future," Rocket Lab wrote in the mission's press kit, which you can find here. "By leveraging insights from moving object data, iQPS can unlock new economic value, enhance urban safety and security, and provide predictive analytics for agriculture, national economies, and regional markets when integrated with weather, market, and economic data."

The 'The Harvest Goddess Thrives' mission was the fifth dedicated launch for iQPS, following previous missions named 'The Moon God Awakens,' 'The Lightning God Reigns,' 'The Sea God Sees,' and 'The Mountain God Guards.'

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Trump Weighs In On Sydney Sweeney, Amid Far-left Hysteria Over American Eagle, Dunkin' Donuts Ads

President Donald Trump praised the American Eagle advertisement campaign featuring actress Sydney Sweeney, stating she is a registered Republican and calling the ad "the HOTTEST ad out there" in a Truth Social post Monday. He highlighted other figures and brands he associates with "woke" messaging, including pop singer Taylor Swift, and Jaguar and Bud Light, claiming their ad campaigns were disastrous and led to massive financial losses.

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The ad sparked 'woke' far-left hysteria, with some critics alleging the ad promotes eugenics or white supremacist undertones due to its focus on Sweeney’s blonde hair and blue eyes, while supporters, including Trump, celebrated it as a pushback against “woke” culture which promotes abortion, ugly and fat women.

Supporters like Vice President JD Vance and Senator Ted Cruz mocked critics, with Vance joking on the Ruthless podcast, “My political advice to the Democrats is continue to tell everybody who thinks Sydney Sweeney is attractive is a Nazi.” The campaign’s viral nature boosted American Eagle’s visibility, with Google Trends showing peak search interest in over 20 years, though its impact on sales remains unclear pending upcoming earnings reports.

Trump’s endorsement came after reports, that Sweeney registered as a Republican in Monroe County, Florida, in June 2024, around the time she purchased a $13.5 million home in the Florida Keys. He expressed delight upon learning this, saying on Sunday, to reporters in Pennsylvania, “She’s a registered Republican? Oh, now I love her ad… You’d be surprised how many people are Republicans.”

The President used the ad's success to argue against what he described as "woke" corporate messaging, contrasting it with the perceived failures of other brands. He criticized Jaguar for a "stupid, and seriously WOKE advertisement" from 2024, which he claimed led to the resignation of its CEO, Adrian Mardell, and caused "absolute turmoil" within the company He also referenced Bud Light's 2023 partnership with transgender influencer Dylan Mulvaney, asserting that the campaign "went Woke and essentially destroyed, in a short campaign, the Company," resulting in "BILLIONS OF DOLLARS SO FOOLISHLY LOST"

"Sydney Sweeney, a registered Republican, has the 'HOTTEST' ad out there," Trump wrote on Truth Social. "It’s for American Eagle, and the jeans are 'flying of the shelves.' Go get ‘em Sydney! On the other side of the ledger, Jaguar did a stupid, and seriously WOKE advertisement, THAT IS A TOTAL DISASTER! The CEO just resigned in disgrace, and the company is in absolute turmoil. Who wants to buy a Jaguar after looking at that disgraceful ad. Shouldn’t they have learned a lesson from Bud Lite, which went Woke and essentially destroyed, in a short campaign, the Company. The market cap destruction has been unprecedented, with BILLIONS OF DOLLARS SO FOOLISHLY LOST. Or just look at Woke singer Taylor Swift. Ever since I alerted the world as to what she was by saying on TRUTH that I can’t stand her (HATE!). She was booed out of the Super Bowl and became, NO LONGER HOT. The tide has seriously turned — Being WOKE is for losers, being Republican is what you want to be. Thank you for your attention to this matter!"

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Dunkin' Donuts Ad Controversy

Meanwhile Dunkin’ Donuts is also facing 'woke' far-left backlash for a new advertisement featuring actor Gavin Casalegno, which has reignited a cultural debate following the controversy surrounding Sydney Sweeney’s American Eagle ad.

The ad, released on July 29, sparked criticism for its use of the term "genetics" in reference to Casalegno’s tan, drawing immediate comparisons to the previous controversy and leading to accusations of promoting racial or eugenic ideals.

The 35-second commercial promotes the chain’s Golden Hour Refresher drink and features Casalegno, known for his role in "The Summer I Turned Pretty," attributing his "golden" tan to his "genetics" and jokingly calling himself the "King of Summer."  The ad has been widely criticized by far-leftists on social media platforms like TikTok and X. Critics have linked the ad’s language to the ongoing debate over the American Eagle campaign, with some accusing Dunkin’ of capitalizing on the controversy.

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