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Advertizing Cartel GARM Shuts Down In Response To Antitrust Lawsuit Filed By X, Rumble Over Alleged Illegal Boycott
August 09, 2024
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World Federation of Advertizers (WFA) has announced that it will discontinue its Global Alliance for Responsible Media (GARM) initiative, effective immediately. This decision comes in response to an antitrust lawsuit filed 48 hours earlier, by Elon Musk’s X and YouTube alternative Rumble against GARM and several major advertizers, alleging a conspiracy to boycott both platforms and withhold billions of dollars in advertizing revenue.

The lawsuit, filed in Texas federal court, accused GARM members, including Unilever, Mars, CVS, Ørsted, and others, of colluding to withhold advertizing revenue from X after Musk’s acquisition of the platform in 2022.

In response to the lawsuit, WFA CEO Stephan Loerke informed members that the decision to discontinue GARM was not taken lightly, citing limited resources and the need to prioritize the organization’s core activities. The shutdown temporarily sets back WFA's efforts to censor right-leaning content on the internet, as critics warn that the organization may surreptitiously come up with another rebranded anti-free speech effort.

Musk had encouraged other companies to file similar lawsuits against advertizers who boycott them, suggesting there may also be "RICO" violations. The Racketeer Influenced and Corrupt Organizations (RICO) Act, is an American law aimed at combating organized crime.

Following the news of GARM's closure, X CEO Linda Yaccarino posted to X: "No small group should be able to monopolize what gets monetized. This is an important acknowledgement and a necessary step in the right direction. I am hopeful that it means ecosystem-wide reform is coming."

"This is a big win for the First Amendment and a big win for Chairman Jordan's oversight work," said Russell Dye, a spokesperson for the Committee that made the revelations about the targeted boycott of X and other companies by GARM.

Rumble CEO Chris Pavlovski wrote on X: "A court ruled Google is a monopoly. WFA shuts down GARM. And it's only Thursday. #RumbleWinning."

Pavlovski, had in a series of X posts and TV appearance, exposed how the cartel of advertizers boycotted and tried to force Rumble to censor right-leaning content creators on the platform.

He wrote:

"1st drop -- @Diageo_NA is on the GARM Steer Team, leading the cartel to boycott Rumble, X, and others that don’t meet their one-size-fits-all brand safety standards.

"'There is no scenario where we approve a platform that has @scrowder, @RealAlexJones, or the like.' - Diageo.

"Meanwhile I'm willing to bet they advertize on YouTube, Facebook and others (where @scrowder is also available).

"2nd drop -- We pitched @dunkindonuts and @InspireBrands beacause Rumble over indexes with coffee consumption. Their discrimination against "right wing culture" inspired us to build @rumble1775 coffee, a coffee for all cultures (which is doing great btw).

"Both @Diageo_NA and @dunkindonuts want us to drop @scrowder and get away from "right wing culture" in order to get ad dollars from them.

"My response: No, we don't discriminate. All cultures are welcome on Rumble.

"Here are the emails we received from both @InspireBrands / @dunkindonuts and @Diageo_NA

"Inspire Brands / Dunkin Donuts didn’t want to advertize on Rumble because of 'right wing culture,' and Diageo doesn’t want to advertise when creators like Crowder are on Rumble."

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11 Tons: Spanish Authorities Make Their Largest-ever Cocaine Seizure At Sea

Spanish police have made their largest-ever cocaine seizure at sea, intercepting a Cameroon-flagged merchant vessel in the Atlantic Ocean carrying nearly 10,000 kilograms (about 11 tons) of cocaine hidden within a shipment of salt, en route from Brazil to Europe.

The operation, named "White Tide," involved international cooperation with agencies from the US, Brazil, the UK, France, and Portugal, and resulted in the arrest of 13 crew members and the recovery of a firearm used to guard the drugs.

The vessel, identified as the United S, was boarded by Spain’s Special Operations Group (GEO) while en route from Brazil to Europe, and after running out of fuel, it drifted for nearly 12 hours before being towed to the Canary Islands by Spain’s maritime rescue service, SASEMAR.

The cocaine, packed into 294 bales, was concealed among tons of salt cargo, requiring officers to search through the holds to uncover the illicit shipment.

The bust is the largest maritime cocaine seizure in Spain’s history, surpassing the previous record of 7.5 tonnes seized in 1999. The seized drug is valued at over $116.5 million (€100 million).

This operation marks a significant blow to a multinational criminal network involved in trafficking cocaine from South America to Europe via commercial shipping routes.

Spain has increasingly become a key entry point for cocaine into Europe, with authorities seizing 123 tonnes nationwide in 2024, up from 118 tonnes in 2023.

In October 2025, Spanish police seized 6.5 tonnes of cocaine from a vessel off the Canary Islands following a tip from US authorities, and in June 2025, a network using high-speed "narco boats" was dismantled.

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Owens' remarks followed Illouz’s speech in the Knesset, where he criticized what he described as "intellectual vandalism" by Carlson and Owens, framing their rhetoric as a dangerous threat to Western values Owens shared the remarks on social media, questioning the U.S. government’s tolerance of such statements.

The comments originated from a Knesset address by Illouz, a Likud Party member, who warned of a “new enemy rising from within” the West, accusing Owens and Carlson of spreading “poison” under the guise of patriotism.

Owens stated on X: “The Likud party in Israel just named me and Tucker Carlson as enemies that must be fought. These people are murderers. Murderers are threatening me and Tucker Carlson over speech. How is this at all acceptable to our government?”

The American conservative commentator is a known critic of Israel and Prime Minister Benjamin Netanyahu, and she has condemned the Jewish nation's genocidal military campaign against Palestinians in Gaza, and the undue influence of Israli agents on American foreign policy in the Middle East.

Illouz responded directly on X, clarifying that a Member of Parliament speaking is a democratic debate, not a party directive, and dismissed Owens’ claims of threats as a “desperate silencing tactic” typical of cancel culture. He claimed that Israel, as a democracy, stands for freedom and will not be silenced, asserting that the bond between Israel and America is eternal.

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This partnership marks a major strategic shift for Apple, which had previously relied on OpenAI’s ChatGPT for some AI functions, and signals a decisive move to leverage Google’s advanced AI capabilities to accelerate its own AI ambitions while maintaining strict privacy standards.

The collaboration centers on Apple using Google’s Gemini models as the foundational technology for its own Apple Foundation Models, which will power a range of AI-driven features across Apple’s ecosystem.

The new Siri, expected to debut in the OS 26.4 update in March or April 2026, will be built on this Gemini foundation, offering enhanced personalization, in-app actions, and on-screen awareness.

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A joint statement by both companies stated that after a thorough evaluation, Google’s AI technology was determined to provide the most capable foundation for its models, a decision that has been viewed positively by Wall Street and has contributed to Alphabet’s market capitalization surpassing $4 trillion.

"Apple and Google have entered into a multi-year collaboration under which the next generation of Apple Foundation Models will be based on Google's Gemini models and cloud technology," the statement reads on X. "These models will help power future Apple Intelligence features, including a more personalized Siri coming this year.

"After careful evaluation, Apple determined that Google's Al technology provides the most capable foundation for Apple Foundation Models and is excited about the innovative new experiences it will unlock for Apple users. Apple Intelligence will continue to run on Apple devices and Private Cloud Compute, while maintaining Apple's industry-leading privacy standards."

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