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Advertizing Cartel GARM Shuts Down 48 Hours After Antitrust Lawsuit Filed By X, Rumble Over Alleged Illegal Boycott
August 08, 2024
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World Federation of Advertizers (WFA) has announced that it will discontinue its Global Alliance for Responsible Media (GARM) initiative, effective immediately. This decision comes in response to an antitrust lawsuit filed 48 hours earlier, by Elon Musk’s X and YouTube alternative Rumble against GARM and several major advertizers, alleging a conspiracy to boycott both platforms and withhold billions of dollars in advertizing revenue.

The lawsuit, filed in Texas federal court, accused GARM members, including Unilever, Mars, CVS, Ørsted, and others, of colluding to withhold advertizing revenue from X after Musk’s acquisition of the platform in 2022.

In response to the lawsuit, WFA CEO Stephan Loerke informed members that the decision to discontinue GARM was not taken lightly, citing limited resources and the need to prioritize the organization’s core activities. The shutdown temporarily sets back WFA's efforts to censor right-leaning content on the internet, as critics warn that the organization may surreptitiously come up with another rebranded anti-free speech effort.

Musk had encouraged other companies to file similar lawsuits against advertizers who boycott them, suggesting there may also be "RICO" violations. The Racketeer Influenced and Corrupt Organizations (RICO) Act, is an American law aimed at combating organized crime.

Following the news of GARM's closure, X CEO Linda Yaccarino posted to X: "No small group should be able to monopolize what gets monetized. This is an important acknowledgement and a necessary step in the right direction. I am hopeful that it means ecosystem-wide reform is coming."

"This is a big win for the First Amendment and a big win for Chairman Jordan's oversight work," said Russell Dye, a spokesperson for the Committee that made the revelations about the targeted boycott of X and other companies by GARM.

Rumble CEO Chris Pavlovski wrote on X: "A court ruled Google is a monopoly. WFA shuts down GARM. And it's only Thursday. #RumbleWinning."

Pavlovski, had in a series of X posts and TV appearance, exposed how the cartel of advertizers boycotted and tried to force Rumble to censor right-leaning content creators on the platform.

He wrote:

"1st drop -- @Diageo_NA is on the GARM Steer Team, leading the cartel to boycott Rumble, X, and others that don’t meet their one-size-fits-all brand safety standards.

"'There is no scenario where we approve a platform that has @scrowder, @RealAlexJones, or the like.' - Diageo.

"Meanwhile I'm willing to bet they advertize on YouTube, Facebook and others (where @scrowder is also available).

"2nd drop -- We pitched @dunkindonuts and @InspireBrands beacause Rumble over indexes with coffee consumption. Their discrimination against "right wing culture" inspired us to build @rumble1775 coffee, a coffee for all cultures (which is doing great btw).

"Both @Diageo_NA and @dunkindonuts want us to drop @scrowder and get away from "right wing culture" in order to get ad dollars from them.

"My response: No, we don't discriminate. All cultures are welcome on Rumble.

"Here are the emails we received from both @InspireBrands / @dunkindonuts and @Diageo_NA

"Inspire Brands / Dunkin Donuts didn’t want to advertize on Rumble because of 'right wing culture,' and Diageo doesn’t want to advertise when creators like Crowder are on Rumble."


X, Rumble Suing GARM For Coordinating Advertiser Boycott Against The Platforms

X CEO Linda Yaccarino announced Tuesday, that the social media company has filed an anti-trust lawsuit against the Global Alliance for Responsible Media (GARM) and the World Federation of Advertizers (WFA), activist organizations that have been accused of pressuring brands against advertising on right-leaning platforms.

The lawsuit filed in Texas federal court, accused GARM members, including Unilever, Mars, CVS, Ørsted, and others, of colluding to withhold advertizing revenue from X after Musk’s acquisition of the platform in 2022. X claimed that GARM’s actions threatened its ability to thrive and put the global online town square at risk.

According to its website, GARM was ostensibly founded by the World Federation of Advertizers in 2019 in a bid to “help the industry address the challenge of illegal or harmful content on digital media platforms and its monetization via advertizing.” The membership also included prominent companies such as Dell, BP, Electronic Arts, IKEA, Microsoft, and Pepsico, among others.

However critics have slammed the organization for coordinating and leading boycott campaigns by brands against conservative news sites and right-leaning content creators on platforms like YouTube, Facebook, X and Rumble.

In a video posted to X, Yaccarino accuses the organizations -- along with GARM members CVS Health, Mars, Orsted and Unilever -- of what Yaccarino calls a “systematic illegal boycott” of the platform. She cites an explosive July report from the U.S. House of Representatives Judiciary Committee titled, “GARM’s (Global Alliance for Responsible Media) Harm.”

According to the House report: Through GARM, large corporations, advertizing agencies, and industry associations participated in boycotts and other coordinated action to demonetize platforms, podcasts, news outlets, and other content deemed disfavored by GARM and its members. This collusion can have the effect of eliminating a variety of content and viewpoints available to consumers.

The Judiciary report specifically addresses boycotts of X, The Joe Rogan Experience/Spotify and “Candidates, platforms, and news outlets with opposing political views.”

In particular it addresses organization member concerns over Elon Musk’s acquisition of the platform then known as Twitter. One member, according to the report, suggested that fellow members stop paid advertizements on the service, contributing to a precipitous drop in revenue.

“GARM’s internal documents show that GARM was asked by a member to ‘arrange a meeting and hear more about [GARM’s] perspectives about the Twitter situation and a possible boycott from many companies,” the report’s authors note. GARM also held ‘extensive debriefing and discussion around Elon Musks’ [sic] takeover of Twitter,’ providing ample opportunity for the boycott to be organized.”

X notably re-joined GARM in early July, stating, that “X is committed to the safety of our global town square and proud to be part of the GARM community.”

Yaccarino in Tuesday's statement said of GARM, “illegal behavior of these organizations and their executives cost X billions of dollars.”

“We tried being nice for 2 years and got nothing but empty words," Musk wrote on X. "Now, it is war.” The social media platform owner had famously slammed advertizers last year, saying “If somebody’s going to try to blackmail me with advertising, blackmail me with money? Go fuck yourself...” He also promised at the time to document companies participating in the boycott “in great detail.”

In another X post, Musk says, "I strongly encourage any company who has been systematically boycotted by advertizers to file a lawsuit. There may also be criminal liability via the RICO Act."

Video streaming platform Rumble  has joined X, in the lawsuit, writing on X, "GARM was a conspiracy to perpetrate an advertizer boycott of Rumble and others, and that's illegal."

The lawsuit comes as the US governmental crackdown on big tech antitrust made headlines Monday, with a landmark court ruling that Google is maintaining a search monopoly through illegal acts.

Rumble CEO Chris Pavlovski wrote Tuesday on X: "Google just found out that they can't rig the search market to exclude their competitors anymore. And soon a cabal of advertizers and agencies will find out that they can't arbitrarily engineer a boycott of Rumble & X. We've joined @X to sue them, and we'll see them in court."

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Iran Issues Sweeping Demands Before It Opens Strait Of Hormuz: US Must 'Correct Its Behavior'

Iran’s Supreme National Security Council (SNSC), led by Secretary Mohammad Bagher Zolghadr, on Saturday, issued a sweeping list of demands declaring that the Strait of Hormuz will not reopen until the United States "corrects its behavior."

These demands, published by Iranian state media, include permanently ending threats and hostilities against Iran and its regional allies, withdrawing all U.S. military forces from the region, lifting the naval blockade and sanctions, paying full war reparations, and unconditionally releasing frozen Iranian assets.

Iran effectively closed the Strait in retaliation for attacks by the U.S. and Israel, halting critical maritime trade and causing global energy prices to spike, with U.S. gas prices averaging $4.02. A temporary ceasefire memorandum signed in June collapsed over U.S. military interference. Tehran claims that after shipping restored to roughly 60% of pre-war capacity, the U.S. sought to establish unauthorized alternative routes and challenge Iranian management of the channel.

Iranian military continue to 'violating' vessels—including a Saturday Iranian missile strike on an Emirati-flagged tanker—underscoring the volatile environment surrounding the Strait of Hormuz through which roughly 20% of the world’s petroleum and natural gas normally flows.

SNSC's stated conditions include,

  1. A permanent cessation of U.S. threats and military actions directed at Iran probably directed at President Donald Trump who regularly threatens the Iranian government in apocalyptic terms.

  2. An immediate end to strikes and offensive military operations targeting Iran's allies across Lebanon, Palestine, Yemen, and Iraq.

  3. Complete termination of the U.S. naval blockade restricting Iranian ports.

  4. Full pullout of U.S. naval and air forces deployed in the immediate vicinity of Iran.

  5. Financial compensation paid by Washington for damages inflicted during the war.

  6. Complete lifting of economic sanctions and the immediate release of frozen Iranian assets abroad.

"Until America corrects its behavior, the Strait of Hormuz will not open," Zolghadr declared, emphasizing that Tehran views control over the waterway not merely as an economic mechanism, but as a core pillar of its geographic and strategic power.

Meanwhile, Iranian Foreign Minister Abbas Araghchi said Saturday, that negotiations with Oman are in the "final stages" and close to an agreement on managing shipping traffic, specifically regarding the determination of new transit routes.

Araghchi noted that the historical Traffic Separation Scheme (TSS) in the strait is no longer acceptable to Tehran. Iranian and Omani naval delegations have drafted maps for a temporary route along Oman's coast to serve as a bridge toward a permanent framework.

However, Araghchi cautioned that this bilateral deal alone is insufficient; the full reopening of the waterway remains contingent on the U.S. meeting Tehran’s conditions, which he attributed to Washington's alleged violation of the interim ceasefire memorandum signed in June.

Oman described talks as "positive and constructive" but warned that ongoing attacks on commercial vessels, such as the recent missile strike on UAE-owned ship, could derail progress.

The Trump administration has insisted on the complete, unhindered reopening of the Strait and rejected Iran’s attempts to charge transit fees or exercise unilateral control, viewing the Iranian demands as unlikely to be agreed upon.

While U.S. officials expressed optimism over a potential 30- to 60-day maritime truce, they warned that sanctions relief and unfreezing assets remain strictly tied to a broader peace agreement and nuclear compliance.

Zolghadr’s public hardline stance Saturday, follows unconfirmed reports of internal debates within Tehran. Reformist President Masoud Pezeshkian had supported the Omani diplomatic track to resolve the crisis and end economic isolation. However, hardline factions led by Zolghadr and Islamic Revolutionary Guard Corps (IRGC) commanders insist that the strait remain closed as leverage against U.S. pressure.

U.S. Vice President JD Vance told Fox News on Saturday: "We're talking to the Iranians, of course. We're trying to maximize the amount of oil and gas that is coming out of the Strait of Hormuz. We're just trying to make sure that we get what we need out of this particular conflict.

"We've destroyed their nuclear program, we've destroyed their conventional military, we've radically reduced their asymmetric military abilities, and right now, we're trying to see if they're willing to make the kind of long-term changes that would be necessary to have a better relationship with the United States—and if not, that's fine too. We're just going to keep on applying the pressure that we can apply and getting as much oil and gas out of the Middle East so that Americans can enjoy lower gas and energy prices."

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Top US General Urges Trump To Seek Off-ramp From Iran War, Warns Escalation Risks Backfiring

General Dan Caine, Chairman of the Joint Chiefs of Staff, is reportedly privately seeking an "off-ramp" from the war with Iran, arguing that U.S. airpower alone cannot achieve President Donald Trump's objectives and that further escalation risks backfiring due to depleted munitions stockpiles, and the high probability of Iranian retaliation against U.S. forces and regional allies.

Caine reportedly coordinated with Vice President JD Vance, Secretary of State Marco Rubio, and CIA Director John Ratcliffe to present a unified view to Trump in a recent meeting, that the military conflict has reached a crossroads, prompting the administration to focus on a diplomatic solution that offers the president a "symbolic" win.

In a statement to CNN, a spokesperson for Caine said, “General Caine is an incredible asset to President Trump’s national security team, and the overwhelming success of Operations Epic Fury, Midnight Hammer, and Absolute Resolve speaks for itself.”

Caine and other administration officials were skeptical of a series of U.S. strikes on Iran late last month, where the U.S. bombed the country for at least 12 straight days.

“The only ones in favor of the operation were elements of CENTCOM,” a U.S. official reportedly said, noting that Israel also supported the effort to escalate hostilities. Eventually, the U.S. eased up on the strikes after Middle East allies told Trump the bombings were endangering the region.

In meetings with the president, Caine has made clear the potential downsides of continued U.S. actions in Iran, but he also reassured Trump that “we could absolutely wreck” the Iranians if he would like to proceed.

This push for disengagement comes as Iran and Oman finalize a deal to reopen the Strait of Hormuz, a strategic waterway Iran has restricted since the war began in February 2026. The Trump administration aims to transition from a military stalemate to a diplomatic breakthrough, using the reopening of the Strait as a tangible victory to justify ending the conflict to the American public.

The proposed Iran-Oman agreement establishes temporary inbound and outbound shipping lanes and sets a 60-day period for further negotiations, with the U.S. pledging to lift its blockade on Iranian ports once the deal is implemented. Under the plan, commercial vessels would enter the Persian Gulf via an Iranian-controlled route and exit through an Omani-controlled route.

The negotiations have resulted in broad agreement on a new transit framework, which Trump said on Friday,, could be announced "soon" as a pathway to ending hostilities.

The conflict, launched via Operation Epic Fury in February 28, has dragged on for nearly six months with no clear military resolution; ground invasion is rejected by Trump, while airstrikes have failed to force a favorable deal.

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Spacewalk 96: Astronauts Prep ISS Power Infrastructure For Solar Array Upgrade

Anil Menon and Jessica Meir completed a 6 hours 27 minutes U.S. Spacewalk 96 or extravehicular activity (EVA) on Thursday (Aug. 6). The NASA astronauts exited the International Space Station (ISS)’s Quest airlock to modify the 3B power channel on the Starboard 6 truss, preparing the station for the installation of a seventh ISS Roll-Out Solar Array (IROSA) later in the year.

Since 2021, astronauts on prior spacewalks have deployed six of the iROSA assemblies, leaving now just two awaiting delivery to the station later this year. The ISS relies on eight individual power channels fed by primary solar array wings deployed between 2000 and 2009. Over decades in low Earth orbit, radiation and thermal cycling gradually reduced the efficiency of these original arrays.

Thursday's spacewalk began at 1233 UTC when the astronauts switched their spacesuits to internal battery power. A veteran astronaut, Meir served as EV-1 and wore a spacesuit with red stripes; this is her sixth spacewalk since her first ISS mission between 2019 and 2020. Menon, a U.S. Space Force colonel and physician, is on his first mission to space and wore an unmarked spacesuit as EV-2.

Meir and Menon assembled the modification kit for one of the space station's eight power channels, which will allow for the future addition of a new iROSA. They worked to assemble and bolt together the triangular brackets on the 3B power channel, located on the far right, or starboard (S6) segment of the station's backbone truss.

Menon was positioned on an articulating portable foot restraint (APFR) atop a worksite interface (WIFEX), providing a stable angle to work from the truss.

Once the modification kit structure was built and secured to the 3B mast canister, the two spacewalkers routed cabling that will carry the electricity from the future iROSA into the 3B power channel and then covered the struts with multi-layer insulation to protect them from micrometeoroid strikes.

The iROSA wings sit forward of the legacy solar arrays, augmenting their electricity generation rather than replacing it. The station's eight original arrays began showing degraded power output as they exceeded their 15-year design life. When used in tandem with the new iROSA wings, the upgraded system will increase the station's electricity supply by 20% to 30%.

The other power channel currently without an iROSA deployed is 2A on the left, or port side, of the station.

"Anil, you can see the moon to the — well, I am not sure what way you're facing, but…," said Meir, taking a short break during the spacewalk to notice NASA's next destination for astronauts under its Artemis program.

"To my right. Yeah, I see it — thanks for the heads-up," said Menon. "I can see a future moon base there."

"I can see it, too!" Meir said.

Meir later turned her attention to Mars with her closing words of the day.

"On this day in 2012, NASA's robotic rover Curiosity successfully landed on the surface of Mars with the goal of understanding if the planet could have fostered life. Curiosity achieved that goal within a year," she said. "One day, humans will visit Curiosity, propelled by the groundbreaking science, technology demonstrations and operations conducted here on the International Space Station for almost 26 years now."

"Today, we made one more step toward expanding the ISS power system, further sustaining our human presence in low Earth orbit, as we prepare to take those next steps," said Meir.

Meir and Menon upgraded the ISS power infrastructure to support critical operations, including life support and scientific experiments, as the station ages. This upgrade is critical for sustaining the station’s power margin through its planned controlled deorbit in late 2030, requiring additional energy for attitude control and avionics during reentry.

After collecting their tools and reentering the Quest airlock, the spacewalk concluded at 1900 UTC.

This was the first spacewalk for the space station's Expedition 75 crew; the 96th U.S. EVA and 281st spacewalk overall in support of the space station's assembly, maintenance and enhancement.

There are two more U.S. spacewalks scheduled for this month: EVA 97 will work to replace a space-to-ground antenna on Aug. 13, and EVA 98 will connect power channel cables and data relay systems as part of ongoing maintenance, including preparations for the station's future deorbit, as well as replace a navigational aid used for spacecraft docking on Aug. 25.

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