Jaguar recently debuted its woke new logo and slogan, "Copy Nothing," featuring androgynous models in brightly colored, over-the-top outfits, including one man wearing a dress, along with other slogans such as "create exuberant," "live vivid," "delete ordinary" and "break moulds." The ad did not feature any cars in its 30-second run. This prompted mockery by social media users including Elon Musk. But the company's chief is apparently not backing down.

Apparently the Jaguar rebrand is part of the company's efforts to attract wealthier customers in its transition to an all-electric vehicle lineup.

Jaguar Land Rover managing director Rawdon Glover defended the British luxury car company's rebranding launch. He denied the ad was meant to send a "woke" message.

While Glover praised the attention around the campaign as "very positive," he said he was disappointed by the "level of vile hatred and intolerance" shown by social media commentators towards the models in the video.

"If we play in the same way that everybody else does, we’ll just get drowned out. So we shouldn’t turn up like an auto brand," Glover told the Financial Times. "We need to re-establish our brand and at a completely different price point so we need to act differently. We wanted to move away from traditional automotive stereotypes."

Critics see the ad differently. There's a growing backlash against far-left woke activism in the popular culture. Many are pushing back against what they see as companies promoting LGBTQ degeneracy and so-called DEI(diversity, equity and inclusion) in place of common sense and merit. The Jaguar ad is "blatant tone deaf woke garbage," as one Gab user put it.

SpaceX has celebrated a milestone with the workhorse reusable Falcon 9 rocket achieving its 400th mission and 375 landings, SpaceX chief Elon Musk announced, following Wednesday's Starlink mission launch

NASA on Monday announced that SpaceX will launch the agency's $3.35 billion Dragonfly mission that will investigate the life-hosting potential of Saturn's huge moon Titan. The Elon Musk company's Falcon Heavy rocket will launch the nuclear-powered car-sized rotorcraft during a three-week window in July 2028.

Dragonfly lander will spend six years making its way to Titan, the second-largest moon in the solar system (after Jupiter's Ganymede). The rotorcraft will operate for about 2.5 Earth years on Titan's surface, flitting from place to place to get an in-depth look at a variety of landscapes.

Titan hosts seas and lakes of hydrocarbons, making it the only body beyond Earth known to host stable liquids on its surface. Some scientists think the frigid satellite may be capable of supporting life -- perhaps on its alien surface or in its suspected subterranean ocean of liquid water. This is what Dragonfly is designed to investigate.

"With contributions from partners around the globe, Dragonfly’s scientific payload will characterize the habitability of Titan's environment, investigate the progression of prebiotic chemistry on Titan, where carbon-rich material and liquid water may have mixed for an extended period, and search for chemical indications of whether water-based or hydrocarbon-based life once existed on Saturn’s moon," NASA officials wrote in Monday's update.

SpaceX has launched some of NASA's high-profile science missions. Falcon Heavy also launched the agency's Psyche asteroid probe and Europa Clipper spacecraft, in October 2023 and October 2024, respectively.