Paramount Global has secured a landmark seven-year, $7.7 billion exclusive U.S. media rights deal for the Ultimate Fighting Championship (UFC), effective from 2026, marking the end of the UFC's pay-per-view model and its current agreement with ESPN.
The deal, announced Monday, makes Paramount+ the exclusive streaming home for all 13 marquee numbered UFC events and 30 Fight Nights annually, with select events also airing on CBS. This move follows Paramount's recent acquisition by Skydance Media, with the new leadership under CEO David Ellison seeing the UFC as a "unicorn sports asset" and a cornerstone for growth.
UFC President Dana White announced the deal on social media, calling it a "huge win" and stating, "This historic deal with Paramount and CBS is incredible for UFC fans and our athletes. For the first time ever, fans in the US will have access to all UFC content without a Pay-Per-View model, making it more affordable and accessible to view the greatest fights on a massive platform."
Paramount Global, under new CEO David Ellison, emphasized the strategic importance of the deal, stating, "We think it is going to be incredibly material in terms of increasing our engagement on Paramount+, driving subscriber acquisitions and also meaningfully growing revenue across the business." Ellison also described the UFC as a "global sports powerhouse" and a "unicorn asset."
The deal replaces a five-year agreement with ESPN, which was valued at approximately $500 million annually and ended at the close of 2025. The new agreement, averaging $1.1 billion per year, is weighted toward the later years of the seven-year term.
Negotiations accelerated significantly after the Skydance-Paramount merger was finalized, with the final deal reportedly negotiated in just 48 hours. TKO Group, the parent company of UFC, initially considered splitting the rights but ultimately secured the full package with Paramount. The deal also opens the possibility for Paramount to pursue UFC rights in international markets as they become available.