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Trump Weighs In On Sydney Sweeney, Amid Far-left Hysteria Over American Eagle, Dunkin' Donuts Ads
August 04, 2025
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President Donald Trump praised the American Eagle advertisement campaign featuring actress Sydney Sweeney, stating she is a registered Republican and calling the ad "the HOTTEST ad out there" in a Truth Social post Monday. He highlighted other figures and brands he associates with "woke" messaging, including pop singer Taylor Swift, and Jaguar and Bud Light, claiming their ad campaigns were disastrous and led to massive financial losses.

The American Eagle ad, launched July 23, features Sweeney in a denim campaign with the tagline “Sydney Sweeney Has Great Jeans,” playing on the homophone “jeans” and “genes.” In the ad, Sweeney says, “Genes are passed down from parents to offspring, often determining traits like hair color, personality, and even eye color. My jeans are blue,” as the camera highlights her blue eyes.

The ad’s controversy led to a 20%+ surge in American Eagle’s stock, reversing a prior slump, with shares up 17-23% by mid-afternoon. American Eagle defended the campaign, stating on Instagram, “‘Sydney Sweeney Has Great Jeans’ is and always was about the jeans. Her jeans. Her story.” Sweeney has not publicly commented on the backlash or her voter registration.

The ad sparked 'woke' far-left hysteria, with some critics alleging the ad promotes eugenics or white supremacist undertones due to its focus on Sweeney’s blonde hair and blue eyes, while supporters, including Trump, celebrated it as a pushback against “woke” culture which promotes abortion, ugly and fat women.

Supporters like Vice President JD Vance and Senator Ted Cruz mocked critics, with Vance joking on the Ruthless podcast, “My political advice to the Democrats is continue to tell everybody who thinks Sydney Sweeney is attractive is a Nazi.” The campaign’s viral nature boosted American Eagle’s visibility, with Google Trends showing peak search interest in over 20 years, though its impact on sales remains unclear pending upcoming earnings reports.

Trump’s endorsement came after reports, that Sweeney registered as a Republican in Monroe County, Florida, in June 2024, around the time she purchased a $13.5 million home in the Florida Keys. He expressed delight upon learning this, saying on Sunday, to reporters in Pennsylvania, “She’s a registered Republican? Oh, now I love her ad… You’d be surprised how many people are Republicans.”

The President used the ad's success to argue against what he described as "woke" corporate messaging, contrasting it with the perceived failures of other brands. He criticized Jaguar for a "stupid, and seriously WOKE advertisement" from 2024, which he claimed led to the resignation of its CEO, Adrian Mardell, and caused "absolute turmoil" within the company He also referenced Bud Light's 2023 partnership with transgender influencer Dylan Mulvaney, asserting that the campaign "went Woke and essentially destroyed, in a short campaign, the Company," resulting in "BILLIONS OF DOLLARS SO FOOLISHLY LOST"

"Sydney Sweeney, a registered Republican, has the 'HOTTEST' ad out there," Trump wrote on Truth Social. "It’s for American Eagle, and the jeans are 'flying of the shelves.' Go get ‘em Sydney! On the other side of the ledger, Jaguar did a stupid, and seriously WOKE advertisement, THAT IS A TOTAL DISASTER! The CEO just resigned in disgrace, and the company is in absolute turmoil. Who wants to buy a Jaguar after looking at that disgraceful ad. Shouldn’t they have learned a lesson from Bud Lite, which went Woke and essentially destroyed, in a short campaign, the Company. The market cap destruction has been unprecedented, with BILLIONS OF DOLLARS SO FOOLISHLY LOST. Or just look at Woke singer Taylor Swift. Ever since I alerted the world as to what she was by saying on TRUTH that I can’t stand her (HATE!). She was booed out of the Super Bowl and became, NO LONGER HOT. The tide has seriously turned — Being WOKE is for losers, being Republican is what you want to be. Thank you for your attention to this matter!"

Swift was booed at the Super Bowl last year while attending the game to support her boyfriend, Kansas City Chiefs tight end Travis Kelce against the Eagles. Some fans booed when she was shown on the Jumbotron, while Trump who also attended was met with a roaring applause.

 

 
Dunkin' Donuts Ad Controversy

Meanwhile Dunkin’ Donuts is also facing 'woke' far-left backlash for a new advertisement featuring actor Gavin Casalegno, which has reignited a cultural debate following the controversy surrounding Sydney Sweeney’s American Eagle ad.

The ad, released on July 29, sparked criticism for its use of the term "genetics" in reference to Casalegno’s tan, drawing immediate comparisons to the previous controversy and leading to accusations of promoting racial or eugenic ideals.

The 35-second commercial promotes the chain’s Golden Hour Refresher drink and features Casalegno, known for his role in "The Summer I Turned Pretty," attributing his "golden" tan to his "genetics" and jokingly calling himself the "King of Summer."  The ad has been widely criticized by far-leftists on social media platforms like TikTok and X. Critics have linked the ad’s language to the ongoing debate over the American Eagle campaign, with some accusing Dunkin’ of capitalizing on the controversy.

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SpaceX Wins 2.29B US Space Force Contract To Build Space Data Network

The U.S. Space Force awarded SpaceXAI a $2.29 billion fixed-price Other Transaction Authority (OTA) contract to develop the Space Data Network (SDN) Backbone, a proliferated low Earth orbit (pLEO) satellite constellation designed for secure, high-speed military communications.

The agreement covers the SDN Backbone, a resilient network architecture providing high-capacity, low-latency data transport for connecting military sensors and weapons platforms globally. SpaceXAI must deliver a fully operational prototype capability by the end of 2027.

The system utilizes an expanded optically interconnected mesh of satellites to deliver worldwide low latency tactical communications and broadband services, functioning alongside the Space Development Agency’s (SDA) Transport Layer to form a unified Department of Defense data transport architecture.

The network is foundational to the Golden Dome missile defense initiative, providing the communications pathways to move data from missile warning sensors to interceptors in near real time.

While SpaceX is currently the sole provider for the backbone (formerly known as MILNET), the Space Force plans to identify additional contractors for satellite construction and other network elements to galvanize the U.S. industrial base.

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US Targets Iran In 'Self-defense' Strikes, After Speedboat Mine-laying Incident, As Israeli Bombing Of Lebanon Intensifies In Operation Arrows Of Fire

Israeli Prime Minister Benjamin Netanyahu vowed Monday, to "crush" Hezbollah and intensify airstrikes in Lebanon, while U.S. Central Command conducted defensive strikes against Iranian targets in Bandar Abbas and the Strait of Hormuz in response to mine-laying activities.

Netanyahu announced he would "increase the blows" and firepower against Hezbollah, citing the group's use of fiber-optic drones to attack Israeli forces. The Israeli Air Force struck more than 70 Hezbollah sites, including command centers and weapons depots in southern Lebanon and the Bekaa Valley, as it launched Operation Arrows of Fire.

Residents in Beirut’s southern suburbs were seen fleeing as evacuation orders were issued for villages in southern Lebanon; Israeli strikes reportedly killed three people in the region.

Despite a US-brokered ceasefire with Iran that took effect in April, Israel maintains that the agreement does not cover Hezbollah, leading to continued cross-border hostilities and accusations of ceasefire violations from both sides.

Iran’s Foreign Minister Abbas Araghchi expressed support for Hezbollah, while in Doha, Qatar, with Iranian Parliament Speaker Mohammad Bagher Ghalibaf on Monday, to discuss terms for a regional settlement that would reopen the Strait of Hormuz.

Israeli security elites, Jewish supremacists in government and political commentators have criticized Netanyahu’s alignment with US diplomatic efforts, warning that a deal could empower Iran and damage Israel’s strategic position.

Meanwhile the US military launched strikes on southern Iran, targeting Revolutionary Guard(IRGC) vessels and a surface-to-air missile(SAM) site in Bandar Abbas, which it described as defensive actions against threats to US forces. Targets included Bandar Abbas airport, Shahid Bahonar pier, and possibly Mount Mubarak in Jask.

"U.S. forces conducted self-defense strikes in southern Iran today to protect our troops from threats posed by Iranian forces," CENTCOM's Captain Tim Hawkins said. "Targets included missile launch sites and Iranian boats attempting to emplace mines. U.S. Central Command continues to defend our forces while using restraint during the ongoing ceasefire"

The attacks followed reports that Iranian boats were laying mines in the Strait of Hormuz, a vital waterway for global oil transport. Two IRGC Navy speedboats were reportedly attacked last night. Iran reportedly responded by downing about two US MQ-9 drones, and firing at U.S. warships in the Gulf of Oman, which then allegedly triggered American strikes on the eastern side of Bandar Abbas and the activation of Iranian air defenses.

US officials said the strikes were conducted "with restraint" during the ongoing ceasefire and did not indicate its collapse, though explosions were heard across the region.

These military actions occurred simultaneously with high-stakes peace talks between the US and Iran, led by Trump’s administration, which is pushing for Iran to hand over or destroy its enriched uranium stockpile under IAEA oversight.

President Donald Trump appeared to soften US position on the fate of the highly enriched Uranium stockpile in Iran, which he had demanded be handed over to the US in any future peace deal.

"The Enriched Uranium (Nuclear Dust!) will either be immediately turned over to the United States to be brought home and destroyed or, preferably, in conjunction and coordination with the Islamic Republic of Iran, destroyed in place or, at another acceptable location, with the Atomic Energy Commission, or its equivalent, being witness to this process and event. Thank you for your attention to this matter!" Trump wrote on Truth Social early morning Tuesday.

The US president on Monday, also issued a lengthy Truth Social post, saying he had spoken with Gulf Arab leaders and stipulated that any deal to end the Iran war should require them to sign the Abraham Accords, which normalized relations between Israel and a handful of Middle Eastern countries. A demand rejected out of hand by officials in Qatar, Saudi Arabia and Pakistan, Monday.

Strait of Hormuz blockade have caused oil prices to fluctuate, with West Texas Intermediate falling below $91.33 a barrel on optimism for a deal, while Brent crude remained near $97.68.

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Flight 12: SpaceX Launched Upgraded Starship V3 Megarocket In Spectacular Test Mission

SpaceX successfully launched Starship Flight 12 on Friday, (May 22), at 2230 UTC, marking the debut of the Starship V3 megarocket from the new Pad 2 at Starbase, Texas. The 407-foot-tall (124 meters) vehicle, generating up to 18 million pounds of thrust, completed its 12th suborbital test flight, achieving most primary objectives despite minor engine anomalies.

The first notable event after the rocket cleared the tower occurred about 2 minutes and 20 seconds into flight, when Super Heavy initiated "hot staging" and separation from Ship. (It's known as hot staging because Ship begins firing its engines before separating from Super Heavy.)

The Super Heavy booster (first stage or Booster 19) experienced a single Raptor engine shutdown during ascent and failed to complete its planned "boost back" burn due to additional engine irregularities, resulting in a splashdown in the Gulf of Mexico short of the target.

Meanwhile, the Starship upper stage (Ship 39) also lost one of its six Raptor engines during ascent but compensated by keeping the remaining five active longer, successfully reaching an acceptable suborbital trajectory.

"I wouldn't call it nominal orbital insertion, but we're in on a trajectory that we had analyzed, and it's within bounds," SpaceX spokesperson Dan Huot said in live commentary. "So, teams continuing to work through it with that engine out there, working some through some steps on the engines."

After stage separation, Super Heavy reoriented and attempted to perform a one-minute boostback burn toward Starbase. However, something went wrong and the burn didn't go as planned, Huot said.

"The booster didn't complete its full boost back," Huot said just after lifotff. "Its mission ended a little bit early, but landed in the clear area that we had set in advance."

During the suborbital cruise phase, Starship deployed 22 payloads, including 20 dummy Starlink satellites and two modified Starlink spacecraft ("Dodger Dogs"). These two satellites carried cameras that captured images of the Starship heat shield tiles, providing data to assess thermal protection integrity for future missions. A planned in-space re-ignition of a Raptor engine was skipped due to the earlier engine loss.

Shortly after the final two Starlink simulators deployed (the ones with cameras that SpaceX nicknamed "Dodger Dogs" after the famed hotdogs at Dodger Stadium), SpaceX broadcast the spectactular video they captured as they flew away from Starship.

"That is a Starship in space," Huot said.

"Congratulations SpaceX team on an epic first Starship V3 launch & landing!," SpaceX CEO Elon Musk wrote on X after the launch. "You scored a goal for humanity."

Ship 39 began its reentry to Earth's atmosphere about 50 minutes into the flight, falling as its belly became engulfed in a bright plasma. During its descent, Ship 39 performed a series of exercises designed to stress parts of the vehicle to their structural limit. It also executed a novel banking maneuver for its landing burn meant to mimic the trajectory and orientation needed for a launch tower catch on a return to Starbase.

Huge cheers rang out at SpaceX's headquareters and Starbase facilities as the Ship 39 ignited two engines for a final landing burn. The manuever initially called for three engines, but that one shut down early at liftoff. After the landing, Starship toppled over into the ocean waters and exploded in a magnificent fireball (again, as planned) as SpaceX workers cheered.

Friday'he launch occurred following delays Thursday, caused by a stuck hydraulic pin and weather.

Starship V3 features significant upgrades over its predecessors, including Raptor 3 engines, larger fuel tanks, and docking ports for in-orbit refueling—a critical capability for NASA’s Artemis moon landing program.

Unlike its V2 predecessor, which featured an interstage ring that fell away at separation, Starship V3 is built with similar hardware secured to the top of the booster, like a fence around the fuel tank's dome to give some breathing room to the upper stage engines' ignition and initial thrust away from the booster.

The vehicle is designed to be fully reusable, with NASA targeting Starship as the lunar lander for Artemis 3 (scheduled for 2027/2028). "We're looking forward to seeing this thing fly, because hopefully at some point in the not too distant future we're gonna, we're gonna join up in an earth orbit," NASA Administrator Jared Isaacman, who was present at the launch, said during the live comentary.

NASA is relying on Starship as one of the crewed lunar landers for its Artemis program, which aims to eventually establish a permanent human presence on the moon. The space agency has also contracted Blue Moon, a Blue Origin spacecraft, to land Artemis astronauts on the moon, and has indicated a willingness to fly with whichever private lander is ready when it's time for the missions to get off the ground.

The next of those missions is Artemis 3 — the follow-up to April's Artemis 2, which flew four astronauts aboard NASA's Orion spacecraft on a successful 10-day mission around the moon. NASA is targeting mid to late 2027 for Artemis 3, which will launch Orion to low Earth orbit (LEO) to rendezvous and dock with one or both of the private lunar landers, and late 2028 for the first lunar landing on Artemis 4.

After the launch, Isaacman hailed the work of SpaceX's Starship team.

"Congrats SpaceX team and Elon Musk on a hell of a V3 Starship launch," Isaacman wrote on X. "One step closer to the Moon ... one step closer to Mars."

Starship has a number of boxes to check before NASA certifies the vehicle to fly astronauts, but V3 has been built with those goalposts in mind. For example, NASA is requiring both Starship and Blue Moon to demonstrate uncrewed lunar landings before they fly astronauts down to the lunar surface, putting SpaceX and Blue Origin on a short timeline to ready vehicles for the planned Artemis 4 landing in 2028.

Flight 12 represents a major milestone ahead of SpaceX’s anticipated initial public offering (IPO) in June.

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