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Jaguar Chief Defends Wildly Mocked 'Woke' Rebrand Ad, 'Copy Nothing'
November 27, 2024
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Jaguar recently debuted its woke new logo and slogan, "Copy Nothing," featuring androgynous models in brightly colored, over-the-top outfits, including one man wearing a dress, along with other slogans such as "create exuberant," "live vivid," "delete ordinary" and "break moulds." The ad did not feature any cars in its 30-second run. This prompted mockery by social media users including Elon Musk. But the company's chief is apparently not backing down.

Apparently the Jaguar rebrand is part of the company's efforts to attract wealthier customers in its transition to an all-electric vehicle lineup.

Jaguar Land Rover managing director Rawdon Glover defended the British luxury car company's rebranding launch. He denied the ad was meant to send a "woke" message.

While Glover praised the attention around the campaign as "very positive," he said he was disappointed by the "level of vile hatred and intolerance" shown by social media commentators towards the models in the video.

"If we play in the same way that everybody else does, we’ll just get drowned out. So we shouldn’t turn up like an auto brand," Glover told the Financial Times. "We need to re-establish our brand and at a completely different price point so we need to act differently. We wanted to move away from traditional automotive stereotypes."

Critics see the ad differently. There's a growing backlash against far-left woke activism in the popular culture. Many are pushing back against what they see as companies promoting LGBTQ degeneracy and so-called DEI(diversity, equity and inclusion) in place of common sense and merit. The Jaguar ad is "blatant tone deaf woke garbage," as one Gab user put it.

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A Dubai princess took to social media to announce she's divorcing her husband who's worth $40B.

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America, China Trade Tariff Tit-for-tat At 145% and 125% Respectively

China has announced a 125% tariff on U.S. goods, effective tomorrow, in response to the U.S. raising its tariffs on Chinese imports to 145%.

Chinese President Xi Jinping has called for negotiations with the U.S., stating that "there are no winners in a tariff war," and has urged Europe and Spain to join in defending free trade against what he calls "unilateral bullying" by the U.S.

China raised tariffs on U.S. goods from 84% to 125%, after the President Donald Trump imposed a 145% tariff on Chinese imports, which includes a 125% tariff plus an additional 20% for fentanyl-related issues.

"The U.S. side's imposition of excessively high tariffs on China seriously violates international economic and trade rules, runs counter to basic economic principles and common sense, and is simply an act of unilateral bullying and coercion," China's Finance Ministry said in a statement.

The tit-for-tat increases stand to make goods trade between the world's two largest economies impossible, analysts say, with import duties above around 35% wiping out Chinese exporters' profit margins and making American offerings in China similarly overly expensive.

Beijing indicated on Friday that this would be the last time it matched the U.S., in the event that Trump takes his tariffs any higher.

"Even if the U.S. continues to impose even higher tariffs, it would no longer have any economic significance and would go down as a joke in the history of world economics," the Finance Ministry's statement added.

"If the U.S. continues to play a numbers game with tariffs, China will not respond," it added. However it left the door open for Beijing to turn to other types of retaliation, reiterating that China would fight the U.S. to the end.

On Thursday, Beijing said it would immediately restrict imports of Hollywood films in response to Trump's tariff increases. Earlier this week, China focused its sights on U.S. services exports, issuing a travel advisory for citizens visiting the U.S. and an alert for students considering studying in the U.S. state of Ohio.

In his first public comments on the tariffs, President Xi Jinping told Spanish Prime Minister Pedro Sanchez during a meeting in Beijing that China and the European Union should "fulfil their international responsibilities... and jointly oppose unilateral acts of bullying", China's state news agency Xinhua reported.

Xi begins a three-nation tour of Southeast Asia next week, aiming to consolidate ties with some of China's closest neighbours as trade tension escalates with the United States.

The Trump administration announced that it has started trade negotiations with some European and Asian allies among over 75 countries which have expressed interest.

Chinese Commerce Minister Wang Wentao has sought to get ahead of U.S. negotiators, holding video calls this week with his counterparts from the EU and Malaysia, which is chairing ASEAN this year, as well as Saudi Arabia and South Africa, by way of reaching out to Gulf countries and the Group of 20 and BRICS nations.

"China remains open to negotiations with the U.S., but threatening and pressuring are not the right way to engage with China," the country's Commerce Ministry said in a separate statement.

International trade experts and business leaders have long accused the Chinese regime of rampant cheating since the country joined the World Trade Organization(WTO).

Canadian businessman and co-host of 'Shark Tank,' Kevin O'Leary, in recent interviews with press, has accused China of unfair trade practices and intellectual property (IP) theft, advocating for aggressive measures to address these issues. He has called for tariffs as high as 400% on Chinese imports to force China to comply with international trade rules and protect American businesses and innovation.

O'Leary has repeatedly stated that China has not adhered to the rules and regulations it agreed to when joining the World Trade Organization (WTO) in 2000. He argues that Chinese companies engage in systematic product duplication and IP theft, which undermines American businesses and innovation.

According to a 2019 survey by CNBC, one in five corporations reported that China had stolen their IP within the past year, and one in three believe it has happened over the past century. Congress estimated in 2017 that these practices cost the U.S. between $225 and $600 billion annually, a figure that has likely increased since then.

Read full Article
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America, China Trade Tariff Tit-for-tat At 145% and 125% Respectively

China has announced a 125% tariff on U.S. goods, effective tomorrow, in response to the U.S. raising its tariffs on Chinese imports to 145%.

Chinese President Xi Jinping has called for negotiations with the U.S., stating that "there are no winners in a tariff war," and has urged Europe and Spain to join in defending free trade against what he calls "unilateral bullying" by the U.S.

China raised tariffs on U.S. goods from 84% to 125%, after the President Donald Trump imposed a 145% tariff on Chinese imports, which includes a 125% tariff plus an additional 20% for fentanyl-related issues.

"The U.S. side's imposition of excessively high tariffs on China seriously violates international economic and trade rules, runs counter to basic economic principles and common sense, and is simply an act of unilateral bullying and coercion," China's Finance Ministry said in a statement.

The tit-for-tat increases stand to make goods trade between the world's two largest economies impossible, analysts say, with import duties above around 35% wiping out Chinese exporters' profit margins and making American offerings in China similarly overly expensive.

Beijing indicated on Friday that this would be the last time it matched the U.S., in the event that Trump takes his tariffs any higher.

"Even if the U.S. continues to impose even higher tariffs, it would no longer have any economic significance and would go down as a joke in the history of world economics," the Finance Ministry's statement added.

"If the U.S. continues to play a numbers game with tariffs, China will not respond," it added. However it left the door open for Beijing to turn to other types of retaliation, reiterating that China would fight the U.S. to the end.

On Thursday, Beijing said it would immediately restrict imports of Hollywood films in response to Trump's tariff increases. Earlier this week, China focused its sights on U.S. services exports, issuing a travel advisory for citizens visiting the U.S. and an alert for students considering studying in the U.S. state of Ohio.

In his first public comments on the tariffs, President Xi Jinping told Spanish Prime Minister Pedro Sanchez during a meeting in Beijing that China and the European Union should "fulfil their international responsibilities... and jointly oppose unilateral acts of bullying", China's state news agency Xinhua reported.

Xi begins a three-nation tour of Southeast Asia next week, aiming to consolidate ties with some of China's closest neighbours as trade tension escalates with the United States.

The Trump administration announced that it has started trade negotiations with some European and Asian allies among over 75 countries which have expressed interest.

Chinese Commerce Minister Wang Wentao has sought to get ahead of U.S. negotiators, holding video calls this week with his counterparts from the EU and Malaysia, which is chairing ASEAN this year, as well as Saudi Arabia and South Africa, by way of reaching out to Gulf countries and the Group of 20 and BRICS nations.

"China remains open to negotiations with the U.S., but threatening and pressuring are not the right way to engage with China," the country's Commerce Ministry said in a separate statement.

International trade experts and business leaders have long accused the Chinese regime of rampant cheating since the country joined the World Trade Organization(WTO).

Canadian businessman and co-host of 'Shark Tank,' Kevin O'Leary, in recent interviews with press, has accused China of unfair trade practices and intellectual property (IP) theft, advocating for aggressive measures to address these issues. He has called for tariffs as high as 400% on Chinese imports to force China to comply with international trade rules and protect American businesses and innovation.

O'Leary has repeatedly stated that China has not adhered to the rules and regulations it agreed to when joining the World Trade Organization (WTO) in 2000. He argues that Chinese companies engage in systematic product duplication and IP theft, which undermines American businesses and innovation.

According to a 2019 survey by CNBC, one in five corporations reported that China had stolen their IP within the past year, and one in three believe it has happened over the past century. Congress estimated in 2017 that these practices cost the U.S. between $225 and $600 billion annually, a figure that has likely increased since then.

Read full Article
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Six people were killed  when the helicopter they were traveling in crashed in the Hudson River, between New York and New Jersey, Thursday afternoon local time.

"We’re following reports of a helicopter crash in the Hudson River between New York and New Jersey," @flightradar24 reported on X. "At this time, based on ADS-B data and the location of SAR activity, we believe the aircraft involved to be N216MH, a Bell 206L-4 LongRanger IV."

Videos circulating on social media appeared to show the helicopter dropping quickly from the sky in multiple pieces before it crashed hard into the water on the western side of the river near Jersey City, New Jersey.

The fire department said its units are on scene performing rescue operations. Multiple rescue boats were seen on video circling the crashed aircraft.

Five bodies were reportedly recovered quickly after the chopper went down at 1917 UTC.

Those aboard reportedly included a family from Europe touring New York City by air. Children are believed to be among the dead.

"Terrible helicopter crash in the Hudson River," President Donald Trump wrote on social media. "Looks like six people, the pilot, two adults, and three children, are no longer with us. The footage of the accident is horrendous. God bless the families and friends of the victims. Secretary of Transportation, Sean Duffy, and his talented staff are on it. Announcements as to exactly what took place, and how, will be made shortly!"

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